Nursery Decor

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $437K a year.

Searches, last 12 months

6.4M

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

0.2%

Market size, estimated

$437Ka year

Peak month

January1.5× the quietest month

Top search term

nursery decor1.3M searches a year

Listings sell for $29.86 on average, from $3.73 to $431.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $29.86 that is $3K to $7K a year per listing.

Average price

$29.86inside the $15 to $100 sweet spot

Price range

$3.73–$431.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

2.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #162 within Furniture. It carries 4,193 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

98%

Out of stock, average day

0.7%

Average rank

#162in Furniture

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

4,193per listing

Listings tracked

120

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

7Amazon's first-year sales bar

Average brand age

32 months