Nova Baby Swing

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

44K

Growth, 90 days vs prior 90

-4.3%

Conversion, latest week

0.2%

Market size, estimated

$17Ka year

Peak month

February1.5× the quietest month

Top search term

jool baby swing27K searches a year

Listings sell for $165.44 on average, from $144.68 to $186.99. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $165.44 that is $0 to $17K a year per listing.

Average price

$165.44above the $15 to $100 sweet spot

Price range

$144.68–$186.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$17K

Returns

8.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #38 within Activity & Entertainment. It carries 2,291 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#38in Activity & Entertainment

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

2,291per listing

Listings tracked

4

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months