Noodle and Boo Shampoo
FailThe top 5 brands take 100% of clicks, so Noodle and Boo Shampoo is a Fail.
- Flapen Score
- 43 / 100Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 4443
- Market size
- $150K/yr47K searches / yr
- 90-day growth
- +2.5%search demand this quarter
- Competition
- 92%top-5 click share · 1 brands · 4 sellers
Flapen Score
Noodle and Boo Shampoo against its category
The dotted line is the Baby Products average. Past it, Noodle and Boo Shampoo is stronger. Inside it, weaker.
Market
The Noodle and Boo Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Noodle and Boo Shampoo 47K times last year and spent an estimated $150K. One brand takes every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 17.8% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +2.5%
- Conversion, latest week
- 17.8%
- Market size, estimated
- $150Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- noodle and boo shampoo41K searches a year
02 · Price
A sale here is worth $18.12.
Listings sell for $18.12 on average, from $16.00 to $19.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $18.12 that is $18K to $23K a year per listing.
- Average price
- $18.12inside the $15 to $100 sweet spot
- Price range
- $16.00–$19.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $18K–$23K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #244 within Baby Care. It carries 1,304 reviews at 4.80 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #244in Baby Care
- Average rating
- 4.80 starsAmazon United States average 4.42 stars
- Average reviews
- 1,304per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Noodle and Boo Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Noodle and Boo Baby Extra Gentle Shampoo for Sensitive Skin 16 Fl Oz (Pack of 1)
- Price
- $17.83
- Rating
- 4.8/5
- Reviews
- 1,880
- Age
- 14y ago

Noodle & Boo Kinder 3-in-1 Shampoo Conditioner & Body Wash for Baby 16 Fl Oz.
- Price
- $19.98
- Rating
- 4.8/5
- Reviews
- 1,052
- Age
- 3y ago

Noodle & Boo 2-in-1 Newborn Hair & Baby Body Wash for Baby Tear Free and Hypoallergenic 16 Fl Oz
- Price
- $19.83
- Rating
- 4.8/5
- Reviews
- 4,328
- Age
- 10y ago

Noodle & Boo Lavender Extra Gentle Newborn and Baby Shampoo for Sensitive Skin 16 fl. oz.
- Price
- $16.00
- Rating
- 4.8/5
- Reviews
- 213
- Age
- 6y ago

Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.
- Price
- $18.43
- Rating
- 4.8/5
- Reviews
- 156
- Age
- 5y ago
Trending
estimated 90-day click momentum
Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.
- Price
- $18.43
- Rating
- 4.8/5
- Reviews
- 156
- Age
- 5y ago

Noodle & Boo Sibling Size Nourishing Cream Rinse for Baby Conditioner and Detangler 16 oz
- Price
- $19.91
- Rating
- 4.8/5
- Reviews
- 848
- Age
- 18y ago

Noodle & Boo Soothing Baby Body Wash for Gentle Baby Care 16 Fl oz
- Price
- $16.63
- Rating
- 4.8/5
- Reviews
- 1,847
- Age
- 12y ago

Noodle & Boo Kinder 3-in-1 Shampoo Conditioner & Body Wash for Baby 16 Fl Oz.
- Price
- $19.98
- Rating
- 4.8/5
- Reviews
- 1,052
- Age
- 3y ago

Noodle & Boo Lavender Extra Gentle Newborn and Baby Shampoo for Sensitive Skin 16 fl. oz.
- Price
- $16.00
- Rating
- 4.8/5
- Reviews
- 213
- Age
- 6y ago
Newest
by launch date
Noodle & Boo Kinder 3-in-1 Shampoo Conditioner & Body Wash for Baby 16 Fl Oz.
- Price
- $19.98
- Rating
- 4.8/5
- Reviews
- 1,052
- Age
- 3y ago

Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.
- Price
- $18.43
- Rating
- 4.8/5
- Reviews
- 156
- Age
- 5y ago

Noodle & Boo Fragrance Free Extra Gentle Shampoo for Baby Eczema Care 16 fl. oz.
- Price
- $16.32
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 5y ago

Noodle & Boo Lavender Extra Gentle Newborn and Baby Shampoo for Sensitive Skin 16 fl. oz.
- Price
- $16.00
- Rating
- 4.8/5
- Reviews
- 213
- Age
- 6y ago

Noodle & Boo 2-in-1 Newborn Hair & Baby Body Wash for Baby Tear Free and Hypoallergenic 16 Fl Oz
- Price
- $19.83
- Rating
- 4.8/5
- Reviews
- 4,328
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- Noodle & Boo100%
- Open — no brand owns it (0%)
Demand
Noodle and Boo Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews and returns
What reviews say buyers love and hate about Noodle and Boo Shampoo
We read the reviews and the return reasons for every product selling here.
“doesnt have a strong fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Noodle and Boo Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









