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Noodle and Boo Shampoo

Fail

The top 5 brands take 100% of clicks, so Noodle and Boo Shampoo is a Fail.

Flapen Score
43
43 / 100
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Market size
$150K/yr47K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
92%top-5 click share · 1 brands · 4 sellers

Flapen Score

Noodle and Boo Shampoo against its category

The dotted line is the Baby Products average. Past it, Noodle and Boo Shampoo is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Noodle and Boo Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Noodle and Boo Shampoo 47K times last year and spent an estimated $150K. One brand takes every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 17.8% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
17.8%
Market size, estimated
$150Ka year
Peak month
November1.3× the quietest month
Top search term
noodle and boo shampoo41K searches a year

02 · Price

A sale here is worth $18.12.

Listings sell for $18.12 on average, from $16.00 to $19.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $18.12 that is $18K to $23K a year per listing.

Average price
$18.12inside the $15 to $100 sweet spot
Price range
$16.00–$19.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$18K–$23K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #244 within Baby Care. It carries 1,304 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#244in Baby Care
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
1,304per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Noodle and Boo Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Noodle and Boo Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Noodle and Boo Shampoo

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Smell”
29%of negative reviews mention “Smell”
0.3%of orders come back
“doesnt have a strong fragrance”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Noodle and Boo Shampoo questions

Answered from the same tracked data.