Is noodle and boo shampoo profitable to sell on Amazon United States?

The niche generates $150K/yr across 8 tracked products. 90-day search growth is +2.5%. Flapen's verdict: Skip it (43/100).

How competitive is the noodle and boo shampoo niche?

1 brands and 4 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in noodle and boo shampoo?

Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.3%.

When does demand for noodle and boo shampoo peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the noodle and boo shampoo niche?

Listings span $16.00–$19.98; the average listing price is $18.12 (sweet spot $15–$100). The average incumbent carries 1,304 reviews — the moat a new listing must climb.

noodle and boo shampoo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible17.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Price range

Incredible$16.00–$19.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.12

avg listing price — sweet spot $15–$100

Review moat

Good1,304

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$150K

$150K/yr · 47K searches

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, noodle and boo shampoo is a $150K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

noodle and boo shampoo market data

Units sold / yr: 8K–10K; avg 1,000–1,250/product
Revenue / yr: $145K–$181K; units × avg price
Conversion rate: 17.8%
Avg BSR: #244
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Noodle & Boo100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top noodle and boo shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Noodle and Boo Baby Extra Gentle Shampoo for Sensitive Skin 16 Fl Oz (Pack of 1)

Noodle & Boo$17.834.8★1,880 rev

Noodle & Boo Kinder 3-in-1 Shampoo Conditioner & Body Wash for Baby 16 Fl Oz.

Noodle & Boo$19.984.8★1,052 rev

Noodle & Boo 2-in-1 Newborn Hair & Baby Body Wash for Baby Tear Free and Hypoallergenic 16 Fl Oz

Noodle & Boo$19.834.8★4,328 rev

Noodle & Boo Lavender Extra Gentle Newborn and Baby Shampoo for Sensitive Skin 16 fl. oz.

Noodle & Boo$16.004.8★213 rev

Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.

Noodle & Boo$18.434.8★156 rev

Newest

by launch date

Noodle & Boo Kinder 3-in-1 Shampoo Conditioner & Body Wash for Baby 16 Fl Oz.

Noodle & Boo$19.981,052 rev

3y ago

Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.

Noodle & Boo$18.43156 rev

5y ago

Noodle & Boo Fragrance Free Extra Gentle Shampoo for Baby Eczema Care 16 fl. oz.

Noodle & Boo$16.32108 rev

5y ago

Noodle & Boo Lavender Extra Gentle Newborn and Baby Shampoo for Sensitive Skin 16 fl. oz.

Noodle & Boo$16.00213 rev

6y ago

Noodle & Boo 2-in-1 Newborn Hair & Baby Body Wash for Baby Tear Free and Hypoallergenic 16 Fl Oz

Noodle & Boo$19.834,328 rev

10y ago

What buyers say about noodle and boo shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell56%

“Great smell”

Soft Feel14%

“gentle on skin”

Allergies7%

“No skin reactions”

Quality-Overall5%

“Great quality”

Value For Money4%

“great value for the amount we spent”

Durability2%

“it lasts us a very long time”

Moist/Dry2%

“keeps moisture in”

Lather1%

“It lathers nicely”

Thickness1%

“The quality is thick”

Cleansing1%

“His skin stays clean”

What buyers complain about

Smell29%

“doesnt have a strong fragrance”

Allergies18%

“Allergen: Contains Milk”

Moist/Dry13%

“this baby wasnt getting enough hydration using our regular stuff”

Thickness4%

“Its very thick”

Quality-Overall4%

“not the best stuff out there”

Top return reasons

Smell61%

Advertised Vs Actual Product6%

Functionality-Overall4%

Defective Material/Parts4%

Suitability Short Hair3%

Value For Money3%

Thickness2%

Product Condition2%

Size-Overall2%

Damage/Burn Hair1%

Common questions

Is noodle and boo shampoo profitable to sell on Amazon United States?: The niche generates $150K/yr across 8 tracked products. 90-day search growth is +2.5%. Flapen's verdict: Skip it (43/100).
How competitive is the noodle and boo shampoo niche?: 1 brands and 4 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in noodle and boo shampoo?: Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.3%.
When does demand for noodle and boo shampoo peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the noodle and boo shampoo niche?: Listings span $16.00–$19.98; the average listing price is $18.12 (sweet spot $15–$100). The average incumbent carries 1,304 reviews — the moat a new listing must climb.