noodle and boo lotion
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Incredible$16.00–$21.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.44avg listing price — sweet spot $15–$100
Market size
Good$361K$361K/yr · 110K searches
Review moat
Okay2,680.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, noodle and boo lotion is a $361K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
noodle and boo lotion market data
- Units sold / yr
- 15K–20K
- avg 3,000–4,000/product
- Revenue / yr
- $277K–$369K
- units × avg price
- Conversion rate
- 17.9%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Noodle & Boo100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.5% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.0×
Top noodle and boo lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Noodle & Boo Super Soft Moisturizing Lotion for Daily Baby Care 16 Fl Oz
Noodle & Boo$19.784.8★5,779 rev
Noodle & Boo Fragrance Free Super Soft Lotion for Baby Eczema Care 16 fl. oz.
Noodle & Boo$16.794.8★321 rev
Noodle & Boo Lavender Super Soft Moisturizing Lotion for Daily Newborn And Baby Care 16 fl. oz
Noodle & Boo$17.874.8★789 rev
Noodle & Boo Super Soft Moisturizing Lotion for Daily Baby Care 8 Fl oz
Noodle & Boo$16.004.8★5,779 rev
Noodle & Boo Baby Balm for Face and Body Hypoallergenic and Natural Baby Skin Care with Organic Calendula for Sensitive Skin Pediatrician and Dermatologist-Tested 10 Oz
Noodle & Boo$21.794.7★735 rev
Newest
by launch dateNoodle & Boo Lavender Super Soft Moisturizing Lotion for Daily Newborn And Baby Care 16 fl. oz
Noodle & Boo$17.87789 rev
Noodle & Boo Baby Balm for Face and Body Hypoallergenic and Natural Baby Skin Care with Organic Calendula for Sensitive Skin Pediatrician and Dermatologist-Tested 10 Oz
Noodle & Boo$21.79735 rev
Noodle & Boo Fragrance Free Super Soft Lotion for Baby Eczema Care 16 fl. oz.
Noodle & Boo$16.79321 rev
Noodle & Boo Super Soft Moisturizing Lotion for Daily Baby Care 8 Fl oz
Noodle & Boo$16.005,779 rev
Noodle & Boo Super Soft Moisturizing Lotion for Daily Baby Care 16 Fl Oz
Noodle & Boo$19.785,779 rev
Trending
90-day click momentumNoodle & Boo Fragrance Free Super Soft Lotion for Baby Eczema Care 16 fl. oz.
Noodle & Boo$16.794.8★
Noodle & Boo Super Soft Moisturizing Lotion for Daily Baby Care 16 Fl Oz
Noodle & Boo$19.784.8★
Noodle & Boo Super Soft Moisturizing Lotion for Daily Baby Care 8 Fl oz
Noodle & Boo$16.004.8★
Noodle & Boo Baby Balm for Face and Body Hypoallergenic and Natural Baby Skin Care with Organic Calendula for Sensitive Skin Pediatrician and Dermatologist-Tested 10 Oz
Noodle & Boo$21.794.7★
Noodle & Boo Lavender Super Soft Moisturizing Lotion for Daily Newborn And Baby Care 16 fl. oz
Noodle & Boo$17.874.8★
What buyers say about noodle and boo lotion
What buyers praise and complain about, mined from review topics.What buyers love
“clean scent”
“Super soft”
“moisturized all day without causing any irritation”
“It doesn't irritate my kids skin”
“No complaints”
“I add oil gel when my skin is extra dry, pairs well”
“Overall, it works really well for my babys skin”
“in my opinion it's a great value and product”
“lasts us almost a year. we apply it every other day in winter”
“absorbs quickly”
What buyers complain about
“smells like chemical”
“Please if you have a baby with actual allergies”
“expensive”
“The texture is a little richer”
“it doesnt last long enough for babies”
“The bottles are large”
“it usually isnt the cleanest”
“this baby wasnt getting enough hydration using our regular stuff”
“this lotion is horrific”
“I was misled by the packaging”
Top return reasons
Common questions
- Is noodle and boo lotion profitable to sell on Amazon United States?
- The niche generates $361K/yr across 5 tracked products. 90-day search growth is -25.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the noodle and boo lotion niche?
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in noodle and boo lotion?
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.9%.
- When does demand for noodle and boo lotion peak?
- Demand peaks in Mar; the busiest month runs 2.0× the quietest.
- What does it cost to enter the noodle and boo lotion niche?
- Listings span $16.00–$21.79; the average listing price is $18.44 (sweet spot $15–$100). The average incumbent carries 2,681 reviews — the moat a new listing must climb.