Noodle and Boo
MaybeAn estimated 0.5% of orders come back. But the top 5 brands take 100% of clicks, so Noodle and Boo is a Maybe.
- Flapen Score
- 55 / 100Top 11% of 2,472 Baby Products niches · +11 vs the category median of 4455
- Market size
- $1.7M/yr836K searches / yr
- 90-day growth
- -6.1%search demand this quarter
- Competition
- 54%top-5 click share · 1 brands · 4 sellers
Flapen Score
Noodle and Boo against its category
The dotted line is the Baby Products average. Past it, Noodle and Boo is stronger. Inside it, weaker.
Market
The Noodle and Boo market on Amazon at a glance
Shoppers on Amazon United States searched for Noodle and Boo 836K times last year and spent an estimated $1.7M. One brand takes every click. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 836K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.
- Searches, last 12 months
- 836K
- Growth, 90 days vs prior 90
- -6.1%
- Conversion, latest week
- 10.2%
- Market size, estimated
- $1.7Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- noodle and boo769K searches a year
02 · Price
A sale here is worth $19.49.
Listings sell for $19.49 on average, from $9.02 to $39.39. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $19.49 that is $58K to $78K a year per listing.
- Average price
- $19.49inside the $15 to $100 sweet spot
- Price range
- $9.02–$39.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $58K–$78K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #118 within Baby Care. It carries 1,704 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.4%
- Average rank
- #118in Baby Care
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 1,704per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Noodle and Boo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Noodle & Boo 2-in-1 Newborn Hair & Baby Body Wash for Baby Tear Free and Hypoallergenic 16 Fl Oz
- Price
- $19.83
- Rating
- 4.8/5
- Reviews
- 4,328
- Age
- 10y ago

Noodle & Boo Super Soft Moisturizing Lotion for Daily Baby Care 16 Fl Oz
- Price
- $19.78
- Rating
- 4.8/5
- Reviews
- 5,779
- Age
- 16y ago

Noodle & Boo Baby Laundry Essentials Ultra-Safe Laundry Detergent 64 Fl Oz (Pack of 1)
- Price
- $23.84
- Rating
- 4.6/5
- Reviews
- 3,198
- Age
- 1y ago

Noodle & Boo Bundle of Joy Newborn Baby Gift Set ; Newborn 2-in-1 Hair & Body Wash Super Soft Baby Lotion
- Price
- $29.98
- Rating
- 4.8/5
- Reviews
- 2,093
- Age
- 10y ago

Noodle & Boo Kinder 3-in-1 Shampoo Conditioner & Body Wash for Baby 16 Fl Oz.
- Price
- $19.98
- Rating
- 4.8/5
- Reviews
- 1,052
- Age
- 3y ago
Trending
estimated 90-day click momentum
Noodle & Boo Baby Liquid Laundry Detergent EWG Verified Fragrance Free Plant-Based Gentle Formula for Sensitive Skin Hypoallergenic HE Compatible 64 Fl Oz
- Price
- $23.24
- Rating
- 4.6/5
- Reviews
- 3,198
- Age
- 1y ago

Noodle & Boo Fragrance Free Super Soft Lotion for Baby Eczema Care 16 fl. oz.
- Price
- $16.79
- Rating
- 4.8/5
- Reviews
- 321
- Age
- 11y ago

Noodle & Boo Bundle of Joy Newborn Baby Gift Set
- Price
- $11.98
- Rating
- 4.8/5
- Reviews
- 2,093
- Age
- 11y ago

Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.
- Price
- $18.43
- Rating
- 4.8/5
- Reviews
- 156
- Age
- 5y ago

Noodle & Boo Baby Laundry Essentials Ultra-Safe Laundry Detergent 64 Fl Oz (Pack of 1)
- Price
- $23.84
- Rating
- 4.6/5
- Reviews
- 3,198
- Age
- 1y ago
Newest
by launch date
Noodle & Boo Baby Laundry Essentials Ultra-Safe Laundry Detergent 64 Fl Oz (Pack of 1)
- Price
- $23.84
- Rating
- 4.6/5
- Reviews
- 3,198
- Age
- 1y ago

Noodle & Boo Baby Liquid Laundry Detergent EWG Verified Fragrance Free Plant-Based Gentle Formula for Sensitive Skin Hypoallergenic HE Compatible 64 Fl Oz
- Price
- $23.24
- Rating
- 4.6/5
- Reviews
- 3,198
- Age
- 1y ago

Noodle & Boo Kinder 3-in-1 Shampoo Conditioner & Body Wash for Baby 16 Fl Oz.
- Price
- $19.98
- Rating
- 4.8/5
- Reviews
- 1,052
- Age
- 3y ago

Noodle & Boo The Best Diaper Rash Ointment Multi Purpose Baby Skin Care Zinc Oxide Ointment For Diaper Rash Prevention Treatment & Relief 10 Oz.
- Price
- $19.35
- Rating
- 4.6/5
- Reviews
- 394
- Age
- 4y ago

Noodle & Boo Fragrance Free Newborn 2-in-1 Hair & Body Wash for Baby Eczema Care 16 fl. oz.
- Price
- $18.43
- Rating
- 4.8/5
- Reviews
- 156
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 falling
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 95%
Open market
0%
- Noodle & Boo100%
- Open — no brand owns it (0%)
Demand
Noodle and Boo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Noodle and Boo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- noodle and boo769K/yr
- noodles and boo19K/yr
- noodle & boo14K/yr
- noodle and boo set10K/yr
- noodle boo7K/yr
- noodle and boo newborn10K/yr
- noodle and boo baby powder4K/yr
- noodle and boo powder3K/yr
Reviews and returns
What reviews say buyers love and hate about Noodle and Boo
We read the reviews and the return reasons for every product selling here.
“Scent is too strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Noodle and Boo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









