Skip to content

Non Toxic Sunscreen for Kids

Pass

Non Toxic Sunscreen for Kids scores 67 out of 100, a Pass. Shoppers spend an estimated $450K a year here, search demand grew +256.2% this quarter, and an estimated 0.5% of orders come back.

Filters Trending
Flapen Score
67
67 / 100
Top 1% of 2,472 Baby Products niches · +23 vs the category median of 44
Market size
$450K/yr255K searches / yr
90-day growth
+256.2%search demand this quarter
Competition
44%top-5 click share · 6 brands · 150 sellers

Flapen Score

Non Toxic Sunscreen for Kids against its category

The dotted line is the Baby Products average. Past it, Non Toxic Sunscreen for Kids is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Non Toxic Sunscreen for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Non Toxic Sunscreen for Kids 255K times last year and spent an estimated $450K. The top 5 brands take 99% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +256.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $450K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
+256.2%
Conversion, latest week
12.9%
Market size, estimated
$450Ka year
Peak month
May19.8× the quietest month
Top search term
hello bello sunscreen82K searches a year

02 · Price

A sale here is worth $13.72.

Listings sell for $13.72 on average, from $6.83 to $34.30. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $13.72 that is $10K to $14K a year per listing.

Average price
$13.72under the $15 to $100 sweet spot
Price range
$6.83–$34.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$14K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #114 within Baby Care. It carries 2,414 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
93%
Out of stock, average day
0.2%
Average rank
#114in Baby Care
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,414per listing
Listings tracked
30

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
55 months

Products

Top Non Toxic Sunscreen for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

150

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

0%

  • Brand 144%
  • Brand 235%
  • Brand 312%
  • Brand 45%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Non Toxic Sunscreen for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 19.8×

Search terms

Top Non Toxic Sunscreen for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hello bello sunscreen82K/yr
  • coppertone pure and simple37K/yr
  • kids mineral sunscreen spray16K/yr
  • coppertone mineral sunscreen15K/yr
  • coppertone pure and simple spf 5025K/yr
  • toddler spray sunscreen8K/yr
  • mineral spray sunscreen kids7K/yr
  • think kids sunscreen spray7K/yr
  • think baby sunscreen spray7K/yr
  • spray mineral sunscreen kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Non Toxic Sunscreen for Kids

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Allergies”
0.5%of orders come back
“gave a rash”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Non Toxic Sunscreen for Kids questions

Answered from the same tracked data.