Is non aerosol sunscreen spray profitable to sell on Amazon United States?

The niche generates $31K/yr across 18 tracked products. 90-day search growth is +246.4%. Flapen's verdict: Worth a look (58/100).

How competitive is the non aerosol sunscreen spray niche?

9 brands and 72 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in non aerosol sunscreen spray?

Top complaints mined from reviews: Ease Of Use, Allergies, Smell. The return rate is 0.6%.

When does demand for non aerosol sunscreen spray peak?

Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 38.4× the quietest.

What does it cost to enter the non aerosol sunscreen spray niche?

Listings span $5.53–$37.90; the average listing price is $18.17 (sweet spot $15–$100). The average incumbent carries 4,197 reviews — the moat a new listing must climb.

non aerosol sunscreen spray

Worth a look

Shows demand growing +246.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+246.4%

90-day search growth — must beat 0% to launch

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.17

avg listing price — sweet spot $15–$100

Price range

Good$5.53–$37.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,197.44

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$31K

$31K/yr · 14K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, non aerosol sunscreen spray is a $31K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 58/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

non aerosol sunscreen spray market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $23K–$27K; units × avg price
Conversion rate: 12.2%
Avg BSR: #151
Page quality: 0%
Prime: 83%
Sponsored: 39%
Out of stock: 3.2%
Avg brand age: 71 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

BabyGanics69%
Babyganics9%
JAN & JUL5%
Sun Bum5%
Hello Bello4%
BLUE LIZARD3%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +246.4% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 38.4×

Open Trend

Top non aerosol sunscreen spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Babyganics SPF 50 Baby Sunscreen Spray | UVA UVB Protection | Octinoxate & Oxybenzone Free | Water Resistant Unscented 6 Fl Oz (Pack of 2)

BabyGanics$18.894.5★5,234 rev

Babyganics SPF 50 Kids Mineral Sunscreen Continuous Spray Totally Tropical | UVA UVB Protection | Octinoxate & Oxybenzone Free | Water Resistant 6 Ounce (Pack of 2)

BabyGanics$37.584.2★218 rev

Babyganics SPF 50 Mineral Sunscreen Lotion Sheer Blend UVA UVB Protection Octinoxate & Oxybenzone Free Water Resistant Fragrance Free 3 oz

BabyGanics$9.744.3★519 rev

Babyganics Sunscreen Spray 50 SPF 6oz Packaging May Vary

Babyganics$10.284.5★208 rev

JAN & JUL Floppy Sun-Hat for Toddler Girls Adjustable 50+ UPF (L: 2-5 Years Prairie Flowers)

JAN & JUL$21.834.8★5,373 rev

Newest

by launch date

Babyganics SPF 50 Mineral Sunscreen Lotion Sheer Blend UVA UVB Protection Octinoxate & Oxybenzone Free Water Resistant Fragrance Free 3 oz

BabyGanics$9.74519 rev

2y ago

Babyganics SPF 50 Mineral Sunscreen Lotion Sheer Blend UVA UVB Protection Octinoxate & Oxybenzone Free Water Resistant Fragrance Free 8 oz

BabyGanics$19.86203 rev

2y ago

JAN & JUL Floppy Sun-Hat for Toddler Girls Adjustable 50+ UPF (L: 2-5 Years Prairie Flowers)

JAN & JUL$21.835,373 rev

3y ago

Hello Bello SPF 50 Kids Mineral Sunscreen Spray Hypoallergenic Broad Spectrum UVA and UVB Protection Reef Friendly and Water Resistant 5 oz

Hello Bello$10.14504 rev

4y ago

Babyganics SPF 50 Kids Mineral Sunscreen Continuous Spray Totally Tropical | UVA UVB Protection | Octinoxate & Oxybenzone Free | Water Resistant 6 Ounce (Pack of 2)

BabyGanics$37.58218 rev

4y ago

What buyers say about non aerosol sunscreen spray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Excellent product”

Smell11%

“Great, smells good and easy to spread oil”

Ease Of Application6%

“easy application”

Protection6%

“Sun protected”

Pest/Insect Control5%

“Effective bug repellent”

Ease Of Use5%

“Easy to use”

Allergies4%

“No eye irritation”

Ingredients-Overall3%

“Clean ingredients”

Spray/Flow3%

“Love the spray its self”

Advertised Vs Actual Product3%

“Did the job”

What buyers complain about

Ease Of Use9%

“Hard to get off”

Allergies7%

“Allergic reaction”

Smell5%

“Dont like the smell”

Functionality-Overall5%

“Did not work”

Dilute/Watery5%

“The bottle was half full of watery liquid”

Color4%

“Bad white cast”

Value For Money4%

“I really don't know why this stuff is so expensive”

Pest/Insect Control4%

“I dont know if its the product or the insect that are starting to get immune from bug spray”

Leak-Proof4%

“leaked in box”

Stain Resistance4%

“its white and stains everywhere”

Top return reasons

Leak-Proof15%

Size-Overall14%

Dilute/Watery10%

Advertised Vs Actual Product8%

Functionality-Overall7%

Smell6%