Is nipple shield 20 mm profitable to sell on Amazon United States?

The niche generates $302K/yr across 8 tracked products. 90-day search growth is -10.4%. Flapen's verdict: Skip it (42/100).

How competitive is the nipple shield 20 mm niche?

4 brands and 18 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nipple shield 20 mm?

Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Durability. The return rate is 2.2%.

When does demand for nipple shield 20 mm peak?

Demand peaks in Jan–Feb–May; the busiest month runs 3.0× the quietest.

What does it cost to enter the nipple shield 20 mm niche?

Listings span $7.50–$59.64; the average listing price is $20.70 (sweet spot $15–$100). The average incumbent carries 21,802 reviews — the moat a new listing must climb.

nipple shield 20 mm

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$20.70

avg listing price — sweet spot $15–$100

Price range

Great$7.50–$59.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$302K

$302K/yr · 188K searches

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Review moat

Bad21,802.25

avg incumbent reviews — the moat a new listing must climb

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nipple shield 20 mm is a $302K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–May. Verdict: Skip it — 42/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

nipple shield 20 mm market data

Units sold / yr: 25K–30K; avg 2,000–2,500/product
Revenue / yr: $518K–$621K; units × avg price
Conversion rate: 7.8%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Medela63%
Momcozy22%
Silverette12%
Nippies3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.

Peak months: Jan, Feb, May · busiest ÷ quietest = 3.0×

Open Trend

Top nipple shield 20 mm search terms

medela nipple shield108K/yr -4.9%8.6% conv.
20mm nipple shield6K/yr +55.4%5.8% conv.
medela contact nipple shields7K/yr +17.4%9.0% conv.
medela nipple shield 20mm15K/yr -36.8%17.7% conv.
nipple shield 20 mm11K/yr -50.3%9.6% conv.
cherry nipple shield5K/yr +12.5%0.2% conv.
nipple shield medela6K/yr -2.3%7.5% conv.
20 mm nipple shield breastfeeding5K/yr -19.9%10.0% conv.
medela nipple shields6K/yr -12.8%7.1% conv.
20mm nipple shield for breastfeeding5K/yr -18.5%7.2% conv.

All search terms

Top nipple shield 20 mm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples

Medela$7.504.4★31,945 rev

Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size

Momcozy$41.194.3★691 rev

Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size

Silverette$59.644.5★7,197 rev

Medela Contact Nipple Shields Small 16mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples

Medela$9.294.4★31,945 rev

Medela Contact Nipple Shields Large 24mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples

Medela$8.014.4★31,945 rev

Newest

by launch date

Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size

Momcozy$41.19691 rev

2y ago

Medela Contact Nipple Shields Small 16mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples

Medela$9.2931,945 rev

8y ago

Medela Contact Nipple Shields Large 24mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples

Medela$8.0131,945 rev

8y ago

Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples

Medela$7.5031,945 rev

11y ago

Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size

Silverette$59.647,197 rev

12y ago

What buyers say about nipple shield 20 mm

What buyers praise and complain about, mined from review topics.

What buyers love

Breastfeeding Friendly11%

“Helped with breastfeeding”

Comfort-Overall10%

“Super comfortable”

Quality-Overall10%

“Excellent product”

Value For Money9%

“Worth the buy”

Size-Overall5%

“fit perfectly”

Durability5%

“they are pretty durable”

Ease Of Cleaning4%

“Easy to clean”

Adhesion/Stickiness4%

“Stick”

Ease Of Use3%

“Easy to use”

Advertised Vs Actual Product3%

“Exactly as described”

What buyers complain about

Adhesion/Stickiness13%

“Had issues with stickiness”

Value For Money11%

“Waste of money”

Durability6%

“Furthermore, they sometimes are less durable than other times”

Size-Overall5%

“Not good for bigger breasts”

Sweat Resistance5%

“you DO sweat”

Comfort-Overall5%

“awkward with small breasts”

Quality-Overall5%

“But, none of them is as great as people say they are”

Thickness4%

“It was also thicker”

Functionality-Overall4%

“they just did not work for me”

Ease Of Use3%

“Not very easy to use”

Top return reasons

Size-Overall63%

Functionality-Overall8%

Value For Money4%

Adhesion/Stickiness3%

Advertised Vs Actual Product3%

Comfort-Overall3%

Shape/Style2%

Breastfeeding Friendly2%

Defective Material/Parts2%

Width2%

Common questions

Is nipple shield 20 mm profitable to sell on Amazon United States?: The niche generates $302K/yr across 8 tracked products. 90-day search growth is -10.4%. Flapen's verdict: Skip it (42/100).
How competitive is the nipple shield 20 mm niche?: 4 brands and 18 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nipple shield 20 mm?: Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Durability. The return rate is 2.2%.
When does demand for nipple shield 20 mm peak?: Demand peaks in Jan–Feb–May; the busiest month runs 3.0× the quietest.
What does it cost to enter the nipple shield 20 mm niche?: Listings span $7.50–$59.64; the average listing price is $20.70 (sweet spot $15–$100). The average incumbent carries 21,802 reviews — the moat a new listing must climb.