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Nipple Shield 20 Mm

Fail

The top 5 brands take 100% of clicks, so Nipple Shield 20 Mm is a Fail.

Flapen Score
42
42 / 100
Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 44
Market size
$302K/yr188K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
91%top-5 click share · 4 brands · 18 sellers

Flapen Score

Nipple Shield 20 Mm against its category

The dotted line is the Baby Products average. Past it, Nipple Shield 20 Mm is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nipple Shield 20 Mm market on Amazon at a glance

Shoppers on Amazon United States searched for Nipple Shield 20 Mm 188K times last year and spent an estimated $302K. All 4 brands take every click. Demand peaks in Jan–Feb–May. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $302K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
7.8%
Market size, estimated
$302Ka year
Peak month
January3.0× the quietest month
Top search term
medela nipple shield108K searches a year

02 · Price

A sale here is worth $20.70.

Listings sell for $20.70 on average, from $7.50 to $59.64. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $20.70 that is $41K to $52K a year per listing.

Average price
$20.70inside the $15 to $100 sweet spot
Price range
$7.50–$59.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
$41K–$52K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Breastfeeding. It carries 21,802 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Breastfeeding
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
21,802per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Nipple Shield 20 Mm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 222%
  • Brand 312%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Nipple Shield 20 Mm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, May · busiest ÷ quietest = 3.0×

Search terms

Top Nipple Shield 20 Mm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medela nipple shield108K/yr
  • 20mm nipple shield6K/yr
  • medela contact nipple shields7K/yr
  • medela nipple shield 20mm15K/yr
  • nipple shield 20 mm11K/yr
  • cherry nipple shield5K/yr
  • nipple shield medela6K/yr
  • 20 mm nipple shield breastfeeding5K/yr
  • medela nipple shields6K/yr
  • 20mm nipple shield for breastfeeding5K/yr

Reviews and returns

What reviews say buyers love and hate about Nipple Shield 20 Mm

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Breastfeeding Friendly”
13%of negative reviews mention “Adhesion/Stickiness”
2.2%of orders come back
“Had issues with stickiness”
A buyer, on “Adhesion/Stickiness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nipple Shield 20 Mm questions

Answered from the same tracked data.