Nipple Shield 20 Mm
FailThe top 5 brands take 100% of clicks, so Nipple Shield 20 Mm is a Fail.
- Flapen Score
- 42 / 100Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 4442
- Market size
- $302K/yr188K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 91%top-5 click share · 4 brands · 18 sellers
Flapen Score
Nipple Shield 20 Mm against its category
The dotted line is the Baby Products average. Past it, Nipple Shield 20 Mm is stronger. Inside it, weaker.
Market
The Nipple Shield 20 Mm market on Amazon at a glance
Shoppers on Amazon United States searched for Nipple Shield 20 Mm 188K times last year and spent an estimated $302K. All 4 brands take every click. Demand peaks in Jan–Feb–May. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $302K a year.
- Searches, last 12 months
- 188K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 7.8%
- Market size, estimated
- $302Ka year
- Peak month
- January3.0× the quietest month
- Top search term
- medela nipple shield108K searches a year
02 · Price
A sale here is worth $20.70.
Listings sell for $20.70 on average, from $7.50 to $59.64. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $20.70 that is $41K to $52K a year per listing.
- Average price
- $20.70inside the $15 to $100 sweet spot
- Price range
- $7.50–$59.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $41K–$52K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Breastfeeding. It carries 21,802 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Breastfeeding
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 21,802per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Nipple Shield 20 Mm products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
- Price
- $7.50
- Rating
- 4.4/5
- Reviews
- 31,945
- Age
- 11y ago

Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
- Price
- $41.19
- Rating
- 4.3/5
- Reviews
- 691
- Age
- 2y ago

Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size
- Price
- $59.64
- Rating
- 4.5/5
- Reviews
- 7,197
- Age
- 12y ago

Medela Contact Nipple Shields Small 16mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
- Price
- $9.29
- Rating
- 4.4/5
- Reviews
- 31,945
- Age
- 8y ago

Medela Contact Nipple Shields Large 24mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
- Price
- $8.01
- Rating
- 4.4/5
- Reviews
- 31,945
- Age
- 8y ago
Trending
estimated 90-day click momentum
Nippies Nipple Covers for Women with Travel Case Reusable Nipple Pasties with Skin-Safe Adhesive Invisible Braless Solution under Clothing - Original Circle Covers Crme Size 1 (Fits A-C Cups)
- Price
- $24.01
- Rating
- 4.4/5
- Reviews
- 43,285
- Age
- 17y ago

Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
- Price
- $41.19
- Rating
- 4.3/5
- Reviews
- 691
- Age
- 2y ago

Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size
- Price
- $59.64
- Rating
- 4.5/5
- Reviews
- 7,197
- Age
- 12y ago

Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
- Price
- $7.50
- Rating
- 4.4/5
- Reviews
- 31,945
- Age
- 11y ago

Medela Contact Nipple Shields Small 16mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
- Price
- $9.29
- Rating
- 4.4/5
- Reviews
- 31,945
- Age
- 8y ago
Newest
by launch date
Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
- Price
- $41.19
- Rating
- 4.3/5
- Reviews
- 691
- Age
- 2y ago

Medela Contact Nipple Shields Small 16mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
- Price
- $9.29
- Rating
- 4.4/5
- Reviews
- 31,945
- Age
- 8y ago

Medela Contact Nipple Shields Large 24mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
- Price
- $8.01
- Rating
- 4.4/5
- Reviews
- 31,945
- Age
- 8y ago

Medela Contact Nipple Shields Medium 20mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
- Price
- $7.50
- Rating
- 4.4/5
- Reviews
- 31,945
- Age
- 11y ago

Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size
- Price
- $59.64
- Rating
- 4.5/5
- Reviews
- 7,197
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
18
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- Medela63%
- Momcozy22%
- Silverette12%
- Nippies3%
- Open — no brand owns it (0%)
Demand
Nipple Shield 20 Mm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, May · busiest ÷ quietest = 3.0×
Search terms
Top Nipple Shield 20 Mm search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- medela nipple shield108K/yr
- 20mm nipple shield6K/yr
- medela contact nipple shields7K/yr
- medela nipple shield 20mm15K/yr
- nipple shield 20 mm11K/yr
- cherry nipple shield5K/yr
- nipple shield medela6K/yr
- 20 mm nipple shield breastfeeding5K/yr
- medela nipple shields6K/yr
- 20mm nipple shield for breastfeeding5K/yr
Reviews and returns
What reviews say buyers love and hate about Nipple Shield 20 Mm
We read the reviews and the return reasons for every product selling here.
“Had issues with stickiness”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nipple Shield 20 Mm questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









