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Nipple Shield 17mm

Fail

Demand is soft, at -24.6% this quarter, so Nipple Shield 17mm is a Fail.

Flapen Score
41
41 / 100
Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 44
Market size
$90K/yr56K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
64%top-5 click share · 9 brands · 14 sellers

Flapen Score

Nipple Shield 17mm against its category

The dotted line is the Baby Products average. Past it, Nipple Shield 17mm is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nipple Shield 17mm market on Amazon at a glance

Shoppers on Amazon United States searched for Nipple Shield 17mm 56K times last year and spent an estimated $90K. The top 5 brands take 88% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
13.1%
Market size, estimated
$90Ka year
Top search term
nipple shield 17mm12K searches a year

02 · Price

A sale here is worth $12.32.

Listings sell for $12.32 on average, from $7.15 to $41.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.32 that is $1K to $3K a year per listing.

Average price
$12.32under the $15 to $100 sweet spot
Price range
$7.15–$41.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #43 within Breastfeeding. It carries 4,225 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#43in Breastfeeding
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
4,225per listing
Listings tracked
16

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Nipple Shield 17mm products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$36K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

14

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

7%

  • Momcozy36%
  • Medela32%
  • Lansinoh9%
  • haakaa6%
  • Jordcaslee5%
  • MAM5%
  • Open — no brand owns it (3 brands, 7%)

Demand

Nipple Shield 17mm search demand

Weekly searches over the year. Pick a range.

1K750Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Search terms

Top Nipple Shield 17mm search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nipple shield 17mm12K/yr
  • 16mm nipple shield10K/yr
  • nipple shield 16 mm8K/yr
  • nipple shield 15mm7K/yr
  • 17 mm nipple shield3K/yr
  • small nipple shields breastfeeding2K/yr
  • small nipple shield4K/yr
  • 17mm nipple shields for nursing4K/yr
  • nipple shield 16mm5K/yr

Reviews and returns

What reviews say buyers love and hate about Nipple Shield 17mm

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Size-Overall”
5.5%of orders come back
“Too small”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nipple Shield 17mm questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data