Nipple Shield 17mm
FailDemand is soft, at -24.6% this quarter, so Nipple Shield 17mm is a Fail.
- Flapen Score
- 41 / 100Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 4441
- Market size
- $90K/yr56K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 14 sellers
Flapen Score
Nipple Shield 17mm against its category
The dotted line is the Baby Products average. Past it, Nipple Shield 17mm is stronger. Inside it, weaker.
Market
The Nipple Shield 17mm market on Amazon at a glance
Shoppers on Amazon United States searched for Nipple Shield 17mm 56K times last year and spent an estimated $90K. The top 5 brands take 88% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 13.1% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 13.1%
- Market size, estimated
- $90Ka year
- Top search term
- nipple shield 17mm12K searches a year
02 · Price
A sale here is worth $12.32.
Listings sell for $12.32 on average, from $7.15 to $41.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.32 that is $1K to $3K a year per listing.
- Average price
- $12.32under the $15 to $100 sweet spot
- Price range
- $7.15–$41.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 5.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #43 within Breastfeeding. It carries 4,225 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 13.5%
- Average rank
- #43in Breastfeeding
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 4,225per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Nipple Shield 17mm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
14
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
7%
- Brand 136%
- Brand 232%
- Brand 39%
- Brand 46%
- Brand 55%
- Brand 65%
- Open — no brand owns it (3 brands, 7%)
Demand
Nipple Shield 17mm search demand
Weekly searches over the year. Pick a range.
Search terms
Top Nipple Shield 17mm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nipple shield 17mm12K/yr
- 16mm nipple shield10K/yr
- nipple shield 16 mm8K/yr
- nipple shield 15mm7K/yr
- 17 mm nipple shield3K/yr
- small nipple shields breastfeeding2K/yr
- small nipple shield4K/yr
- 17mm nipple shields for nursing4K/yr
- nipple shield 16mm5K/yr
Reviews and returns
What reviews say buyers love and hate about Nipple Shield 17mm
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nipple Shield 17mm questions
Answered from the same tracked data.









