Nipple Shield 17mm
FailDemand is soft, at -24.6% this quarter, so Nipple Shield 17mm is a Fail.
- Flapen Score
- 41 / 100Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 4441
- Market size
- $90K/yr56K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 14 sellers
Flapen Score
Nipple Shield 17mm against its category
The dotted line is the Baby Products average. Past it, Nipple Shield 17mm is stronger. Inside it, weaker.
Market
The Nipple Shield 17mm market on Amazon at a glance
Shoppers on Amazon United States searched for Nipple Shield 17mm 56K times last year and spent an estimated $90K. The top 5 brands take 88% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 13.1% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 13.1%
- Market size, estimated
- $90Ka year
- Top search term
- nipple shield 17mm12K searches a year
02 · Price
A sale here is worth $12.32.
Listings sell for $12.32 on average, from $7.15 to $41.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.32 that is $1K to $3K a year per listing.
- Average price
- $12.32under the $15 to $100 sweet spot
- Price range
- $7.15–$41.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 5.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #43 within Breastfeeding. It carries 4,225 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 13.5%
- Average rank
- #43in Breastfeeding
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 4,225per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Nipple Shield 17mm products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Medela Contact Nipple Shields Small 16mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
- Price
- $9.29
- Rating
- 4.4/5
- Reviews
- 31,945
- Age
- 8y ago

Momcozy Silicone Nipple Shields for Breastfeeding Flower Shape Petal Design Ultra Thin & Soft for Flat or Inverted Nipples Flexible Nursing Shield BPA/BPS Free (1 Pair 17mm)
- Price
- $9.75
- Rating
- 4.2/5
- Reviews
- 882
- Age
- 1y ago

Momcozy Nipple Shield Floral Contact Nipple Shield for Breastfeeding Moms with Flat or Inverted Nipples Made Without BPA/BPS (1 Pair 20mm)
- Price
- $9.80
- Rating
- 4.2/5
- Reviews
- 882
- Age
- 1y ago

Lansinoh Contact Nipple Shields for Nursing Mothers Ultra-Thin Soft & Flexible Silicone Shields for Sensitive Nipples and Latch-On Support (0.63 inch or 16mm) with Case 2
- Price
- $8.14
- Rating
- 4.4/5
- Reviews
- 13,037
- Age
- 1y ago

Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
- Price
- $41.19
- Rating
- 4.3/5
- Reviews
- 691
- Age
- 2y ago
Trending
estimated 90-day click momentum
Gajoin Breastfeeding Nipple Shields for Nursing Newborn Baby Nippleshield Breast Feeding 2 Count with Sterilizing Storage Case Clear (Size 13-16MM)
- Price
- $8.01
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 11mo ago

Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
- Price
- $41.19
- Rating
- 4.3/5
- Reviews
- 691
- Age
- 2y ago

Munchkin Flow 16mm Nipple Shield for Breastfeeding Newborns Silicone Latch Monitor with Visible Milk Flow Channel Nursing Support for Sore Nipples
- Price
- $27.99
- Rating
- 3.8/5
- Reviews
- 72
- Age
- 7mo ago

Medela Contact Nipple Shields Small 16mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples
- Price
- $9.29
- Rating
- 4.4/5
- Reviews
- 31,945
- Age
- 8y ago

Momcozy Nipple Shield Floral Contact Nipple Shield for Breastfeeding Moms with Flat or Inverted Nipples Made Without BPA/BPS (1 Pair 20mm)
- Price
- $9.80
- Rating
- 4.2/5
- Reviews
- 882
- Age
- 1y ago
Newest
by launch date
Munchkin Flow 16mm Nipple Shield for Breastfeeding Newborns Silicone Latch Monitor with Visible Milk Flow Channel Nursing Support for Sore Nipples
- Price
- $27.99
- Rating
- 3.8/5
- Reviews
- 72
- Age
- 7mo ago

Nipple Shields for Breastfeeding Newborn Contact Nipple Guards for Breast Feeding with Flat Inverted Nipples or Difficulty Sucking Food-Grade Silicone Ultra-Thin & Super Soft 1 Pair 17mm
- Price
- $8.88
- Rating
- 4.2/5
- Reviews
- 206
- Age
- 10mo ago

Nipple Shields for Breastfeeding Newborn Contact Nipple Guards for Breast Feeding with Flat Inverted Nipples or Difficulty Sucking Food-Grade Silicone Ultra-Thin & Super Soft 1 Pair 20mm
- Price
- $8.84
- Rating
- 4.2/5
- Reviews
- 206
- Age
- 10mo ago

Gajoin Breastfeeding Nipple Shields for Nursing Newborn Baby Nippleshield Breast Feeding 2 Count with Sterilizing Storage Case Clear (Size 13-16MM)
- Price
- $8.01
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 11mo ago

Momcozy Ultra-Thin Nipple Shields 100% Food-Grade Silicone for Breastfeeding Moms BPA/BPS-Free Super-Soft & Portable Carry Case Included 17mm
- Price
- $9.93
- Rating
- 4.2/5
- Reviews
- 1,510
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
14
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
7%
- Momcozy36%
- Medela32%
- Lansinoh9%
- haakaa6%
- Jordcaslee5%
- MAM5%
- Open — no brand owns it (3 brands, 7%)
Demand
Nipple Shield 17mm search demand
Weekly searches over the year. Pick a range.
Search terms
Top Nipple Shield 17mm search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nipple shield 17mm12K/yr
- 16mm nipple shield10K/yr
- nipple shield 16 mm8K/yr
- nipple shield 15mm7K/yr
- 17 mm nipple shield3K/yr
- small nipple shields breastfeeding2K/yr
- small nipple shield4K/yr
- 17mm nipple shields for nursing4K/yr
- nipple shield 16mm5K/yr
Reviews and returns
What reviews say buyers love and hate about Nipple Shield 17mm
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nipple Shield 17mm questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









