Is nipple shield 17mm profitable to sell on Amazon United States?

The niche generates $90K/yr across 16 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (41/100).

How competitive is the nipple shield 17mm niche?

9 brands and 14 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in nipple shield 17mm?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Functionality-Overall. The return rate is 5.5% — above our launch gate.

What does it cost to enter the nipple shield 17mm niche?

Listings span $7.15–$41.19; the average listing price is $12.32 (sweet spot $15–$100). The average incumbent carries 4,225 reviews — the moat a new listing must climb.

nipple shield 17mm

Skip it

Soft demand (-24.6% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible13.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$7.15–$41.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.32

avg listing price — sweet spot $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,225.13

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Market size

Bad$90K

$90K/yr · 56K searches

Growth

Bad-24.6%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, nipple shield 17mm is a $90K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 41/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

nipple shield 17mm market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $62K–$74K; units × avg price
Conversion rate: 13.1%
Avg BSR: #43
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 13.5%
Avg brand age: 49 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 flat

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Momcozy36%
Medela32%
Lansinoh9%
haakaa6%
Jordcaslee5%
MAM5%
Open — no brand owns it (3 brands, 7%)

Demand

Weekly Amazon search volume, last 25 weeks — -24.6% search growth over the last 90 days.

Open Trend

Top nipple shield 17mm search terms

nipple shield 17mm12K/yr +0.0%9.3% conv.
16mm nipple shield10K/yr -29.4%16.0% conv.
nipple shield 16 mm8K/yr -36.3%17.4% conv.
nipple shield 15mm7K/yr -25.8%8.6% conv.
17 mm nipple shield3K/yr +15.7%11.3% conv.
small nipple shields breastfeeding2K/yr +26.6%5.3% conv.
small nipple shield4K/yr -59.7%8.1% conv.
17mm nipple shields for nursing4K/yr -59.1%9.7% conv.
nipple shield 16mm5K/yr -21.5%14.2% conv.

All search terms

Top nipple shield 17mm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Medela Contact Nipple Shields Small 16mm Food Grade Silicone | for Latching Difficulties During Breastfeeding Flat or Inverted Nipples

Medela$9.294.4★31,945 rev

Momcozy Silicone Nipple Shields for Breastfeeding Flower Shape Petal Design Ultra Thin & Soft for Flat or Inverted Nipples Flexible Nursing Shield BPA/BPS Free (1 Pair 17mm)

Momcozy$9.754.2★882 rev

Momcozy Nipple Shield Floral Contact Nipple Shield for Breastfeeding Moms with Flat or Inverted Nipples Made Without BPA/BPS (1 Pair 20mm)

Momcozy$9.804.2★882 rev

Lansinoh Contact Nipple Shields for Nursing Mothers Ultra-Thin Soft & Flexible Silicone Shields for Sensitive Nipples and Latch-On Support (0.63 inch or 16mm) with Case 2

Lansinoh$8.144.4★13,037 rev

Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size

Momcozy$41.194.3★691 rev

Newest

by launch date

Munchkin Flow 16mm Nipple Shield for Breastfeeding Newborns Silicone Latch Monitor with Visible Milk Flow Channel Nursing Support for Sore Nipples

Munchkin$27.9972 rev

7mo ago

Nipple Shields for Breastfeeding Newborn Contact Nipple Guards for Breast Feeding with Flat Inverted Nipples or Difficulty Sucking Food-Grade Silicone Ultra-Thin & Super Soft 1 Pair 17mm

Jordcaslee$8.88206 rev

10mo ago

Nipple Shields for Breastfeeding Newborn Contact Nipple Guards for Breast Feeding with Flat Inverted Nipples or Difficulty Sucking Food-Grade Silicone Ultra-Thin & Super Soft 1 Pair 20mm

Jordcaslee$8.84206 rev

10mo ago

Gajoin Breastfeeding Nipple Shields for Nursing Newborn Baby Nippleshield Breast Feeding 2 Count with Sterilizing Storage Case Clear (Size 13-16MM)

Gajoin$8.0131 rev

11mo ago

Momcozy Ultra-Thin Nipple Shields 100% Food-Grade Silicone for Breastfeeding Moms BPA/BPS-Free Super-Soft & Portable Carry Case Included 17mm

Momcozy$9.931,510 rev

11mo ago

What buyers say about nipple shield 17mm

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use12%

“Easy to use”

Size-Overall10%

“The sizing was accurate”

Breastfeeding Friendly10%

“A must for breastfeeding”

Quality-Overall9%

“Best on market”

Comfort-Overall8%

“comfortable”

Ease Of Cleaning6%

“Easy to clean”

Soft Feel4%

“Soft and easy to use while latching”

Value For Money4%

“WORTH THE MONEY”

Ease Of Feeding3%

“Clear View & Comfort for Easier Feeding”

Advertised Vs Actual Product2%

“Works as it should”

What buyers complain about

Size-Overall12%

“Too small”

Adhesion/Stickiness11%

“The adhesion isnt so great either or it could be my skin”

Functionality-Overall6%

“Couldnt get them to function properly”

Value For Money6%

“Expensive”

Ease Of Use4%

“No use”

Comfort-Overall4%

“Not comfortable”

Thickness3%

“Its much more thicker material”

Quality-Overall3%

“the quality control on this item is unacceptable”

Shape/Style3%

“Cone shape no good”

Breastfeeding Friendly3%

“Kind of a hassle when breastfeeding is now”

Top return reasons

Size-Overall70%

Functionality-Overall9%

Advertised Vs Actual Product3%

Breastfeeding Friendly3%

Adhesion/Stickiness2%

Defective Material/Parts2%

Comfort-Overall2%

Value For Money2%

Width1%

Shape/Style1%

Common questions

Is nipple shield 17mm profitable to sell on Amazon United States?: The niche generates $90K/yr across 16 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (41/100).
How competitive is the nipple shield 17mm niche?: 9 brands and 14 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in nipple shield 17mm?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Functionality-Overall. The return rate is 5.5% — above our launch gate.
What does it cost to enter the nipple shield 17mm niche?: Listings span $7.15–$41.19; the average listing price is $12.32 (sweet spot $15–$100). The average incumbent carries 4,225 reviews — the moat a new listing must climb.