Nipple Gel Soothing Pads
MaybeBuyers convert on 13.7% of searches. But the top 5 products take 76% of clicks, so Nipple Gel Soothing Pads is a Maybe.
- Flapen Score
- 51 / 100Top 21% of 2,472 Baby Products niches · +7 vs the category median of 4451
- Market size
- $991K/yr449K searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 76%top-5 click share · 8 brands · 16 sellers
Flapen Score
Nipple Gel Soothing Pads against its category
The dotted line is the Baby Products average. Past it, Nipple Gel Soothing Pads is stronger. Inside it, weaker.
Market
The Nipple Gel Soothing Pads market on Amazon at a glance
Shoppers on Amazon United States searched for Nipple Gel Soothing Pads 449K times last year and spent an estimated $991K. The top 5 brands take 91% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 13.7% of those searches ended in a purchase.
Shoppers searched for this 449K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $991K a year.
- Searches, last 12 months
- 449K
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 13.7%
- Market size, estimated
- $991Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- hydrogel nipple pads72K searches a year
02 · Price
A sale here is worth $16.08.
Listings sell for $16.08 on average, from $6.29 to $35.97. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $16.08 that is $96K to $129K a year per listing.
- Average price
- $16.08inside the $15 to $100 sweet spot
- Price range
- $6.29–$35.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $96K–$129K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #22 within Breastfeeding. It carries 9,583 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #22in Breastfeeding
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 9,583per listing
- Listings tracked
- 12
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Nipple Gel Soothing Pads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
16
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
6%
- Brand 139%
- Brand 218%
- Brand 316%
- Brand 412%
- Brand 55%
- Brand 63%
- Open — no brand owns it (2 brands, 6%)
Demand
Nipple Gel Soothing Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Nipple Gel Soothing Pads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hydrogel nipple pads72K/yr
- medela hydrogel pads54K/yr
- hydrogel nipple pads for breastfeeding81K/yr
- hydrogel pads27K/yr
- nipple cooling pads14K/yr
- cooling nipple pads18K/yr
- hydrogel pads for breastfeeding18K/yr
- nipple cooling gel pads25K/yr
- lansinoh soothies cooling gel pads21K/yr
- frida mom cooling hydrogel nipple pads11K/yr
Reviews and returns
What reviews say buyers love and hate about Nipple Gel Soothing Pads
We read the reviews and the return reasons for every product selling here.
“the adhesion is not awesome”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nipple Gel Soothing Pads questions
Answered from the same tracked data.









