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Nipple Cream

Fail

The top 5 brands take 98% of clicks, so Nipple Cream is a Fail.

Flapen Score
45
45 / 100
Top 45% of 2,472 Baby Products niches · +1 vs the category median of 44
Market size
$4.3M/yr3.0M searches / yr
90-day growth
-9.6%search demand this quarter
Competition
88%top-5 click share · 6 brands · 42 sellers

Flapen Score

Nipple Cream against its category

The dotted line is the Baby Products average. Past it, Nipple Cream is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nipple Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Nipple Cream 3.0M times last year and spent an estimated $4.3M. The top 5 brands take 98% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
11.3%
Market size, estimated
$4.3Ma year
Peak month
January1.3× the quietest month
Top search term
nipple cream667K searches a year

02 · Price

A sale here is worth $12.61.

Listings sell for $12.61 on average, from $6.41 to $18.59. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 25,000 to 30,000 of them. At $12.61 that is $315K to $378K a year per listing.

Average price
$12.61under the $15 to $100 sweet spot
Price range
$6.41–$18.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
25,000–30,000
Revenue per listing a year
$315K–$378K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Breastfeeding. It carries 25,915 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Breastfeeding
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
25,915per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Nipple Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

42

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 145%
  • Brand 237%
  • Brand 38%
  • Brand 46%
  • Brand 53%
  • Brand 62%

Demand

Nipple Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Nipple Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nipple cream667K/yr
  • nipple butter398K/yr
  • lansinoh297K/yr
  • earth mama256K/yr
  • lanolin nipple cream280K/yr
  • nipple cream for breastfeeding245K/yr
  • earth mama nipple butter223K/yr
  • nipple balm99K/yr
  • lansinoh nipple balm74K/yr
  • lansinoh nipple cream47K/yr

Reviews and returns

What reviews say buyers love and hate about Nipple Cream

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Moist/Dry”
10%of negative reviews mention “Smell”
1.0%of orders come back
“Weird smell,”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Nipple Cream questions

Answered from the same tracked data.