Nipple Cream
FailThe top 5 brands take 98% of clicks, so Nipple Cream is a Fail.
- Flapen Score
- 45 / 100Top 45% of 2,472 Baby Products niches · +1 vs the category median of 4445
- Market size
- $4.3M/yr3.0M searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 42 sellers
Flapen Score
Nipple Cream against its category
The dotted line is the Baby Products average. Past it, Nipple Cream is stronger. Inside it, weaker.
Market
The Nipple Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Nipple Cream 3.0M times last year and spent an estimated $4.3M. The top 5 brands take 98% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 11.3%
- Market size, estimated
- $4.3Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- nipple cream667K searches a year
02 · Price
A sale here is worth $12.61.
Listings sell for $12.61 on average, from $6.41 to $18.59. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 25,000 to 30,000 of them. At $12.61 that is $315K to $378K a year per listing.
- Average price
- $12.61under the $15 to $100 sweet spot
- Price range
- $6.41–$18.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $315K–$378K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Breastfeeding. It carries 25,915 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Breastfeeding
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 25,915per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Nipple Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
42
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Brand 145%
- Brand 237%
- Brand 38%
- Brand 46%
- Brand 53%
- Brand 62%
Demand
Nipple Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Nipple Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nipple cream667K/yr
- nipple butter398K/yr
- lansinoh297K/yr
- earth mama256K/yr
- lanolin nipple cream280K/yr
- nipple cream for breastfeeding245K/yr
- earth mama nipple butter223K/yr
- nipple balm99K/yr
- lansinoh nipple balm74K/yr
- lansinoh nipple cream47K/yr
Reviews and returns
What reviews say buyers love and hate about Nipple Cream
We read the reviews and the return reasons for every product selling here.
“Weird smell,”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nipple Cream questions
Answered from the same tracked data.









