Nipple Cream
FailThe top 5 brands take 98% of clicks, so Nipple Cream is a Fail.
- Flapen Score
- 45 / 100Top 45% of 2,472 Baby Products niches · +1 vs the category median of 4445
- Market size
- $4.3M/yr3.0M searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 42 sellers
Flapen Score
Nipple Cream against its category
The dotted line is the Baby Products average. Past it, Nipple Cream is stronger. Inside it, weaker.
Market
The Nipple Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Nipple Cream 3.0M times last year and spent an estimated $4.3M. The top 5 brands take 98% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 11.3%
- Market size, estimated
- $4.3Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- nipple cream667K searches a year
02 · Price
A sale here is worth $12.61.
Listings sell for $12.61 on average, from $6.41 to $18.59. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 25,000 to 30,000 of them. At $12.61 that is $315K to $378K a year per listing.
- Average price
- $12.61under the $15 to $100 sweet spot
- Price range
- $6.41–$18.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $315K–$378K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Breastfeeding. It carries 25,915 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Breastfeeding
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 25,915per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Nipple Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Earth Mama Organic Nipple Butter - 2 fl oz - Lanolin-Free Nipple Cream - Safe Soothing Balm for Breastfeeding - Postpartum Essentials for Nursing
- Price
- $13.93
- Rating
- 4.7/5
- Reviews
- 64,465
- Age
- 18y ago

Lansinoh Lanolin Nipple Cream Safe for Breastfeeding Baby 100% Natural Nipple Butter Breastfeeding Essentials for Postpartum Moms 1.41 Ounces
- Price
- $9.62
- Rating
- 4.8/5
- Reviews
- 54,321
- Age
- 19y ago

Medela Purelan Lanolin Nipple Cream Fast Relief for Sore Nipples & Dry Skin During Breastfeeding Safe for Breastfeeding Baby Natural Hypoallergenic Fragrance-Free 37g
- Price
- $6.41
- Rating
- 4.7/5
- Reviews
- 12,067
- Age
- 5y ago

Lansinoh Organic Nipple Butter Nipple Cream Safe for Breastfeeding Baby Postpartum Essentials for Mom 2 Ounces
- Price
- $11.48
- Rating
- 4.7/5
- Reviews
- 13,220
- Age
- 6y ago

Motherlove Nipple Cream (1 oz) Organic Lanolin-Free Nipple Cream for BreastfeedingBenefits Nursing & Pumping Moms
- Price
- $12.59
- Rating
- 4.8/5
- Reviews
- 16,199
- Age
- 21y ago
Trending
estimated 90-day click momentum
The Honest Company Mama Calm Your Nip Balm Nourishing Soothing Nipple Cream for Nursing Naturally Derived and Safe Sensitive Baby Skin 1.75 fl oz
- Price
- $9.77
- Rating
- 4.7/5
- Reviews
- 1,486
- Age
- 5y ago

Earth Mama Organic Nipple Butter - 2 fl oz - Lanolin-Free Nipple Cream - Safe Soothing Balm for Breastfeeding - Postpartum Essentials for Nursing
- Price
- $13.93
- Rating
- 4.7/5
- Reviews
- 64,465
- Age
- 18y ago

Motherlove Nipple Cream (2 oz) Organic Lanolin-Free Nipple Cream for BreastfeedingBenefits Nursing & Pumping Moms
- Price
- $15.24
- Rating
- 4.8/5
- Reviews
- 16,199
- Age
- 22y ago

Motherlove Nipple Cream (1 oz) Organic Lanolin-Free Nipple Cream for BreastfeedingBenefits Nursing & Pumping Moms
- Price
- $12.59
- Rating
- 4.8/5
- Reviews
- 16,199
- Age
- 21y ago

Lansinoh Lanolin Nipple Cream Safe for Breastfeeding Baby 100% Natural Nipple Butter Breastfeeding Essentials for Postpartum Moms 1.41 Ounces
- Price
- $9.62
- Rating
- 4.8/5
- Reviews
- 54,321
- Age
- 19y ago
Newest
by launch date
Organic Nipple Butter for Breastfeeding Mothers | Lanolin Free Nipple Cream Safe for Nursing Moms & Babies | No Need to Wash Balm for Dry Skin & Breast Feeding Breastfeeding Essentials
- Price
- $15.84
- Rating
- 4.5/5
- Reviews
- 956
- Age
- 2y ago

The Honest Company Mama Calm Your Nip Balm Nourishing Soothing Nipple Cream for Nursing Naturally Derived and Safe Sensitive Baby Skin 1.75 fl oz
- Price
- $9.77
- Rating
- 4.7/5
- Reviews
- 1,486
- Age
- 5y ago

Medela Purelan Lanolin Nipple Cream Fast Relief for Sore Nipples & Dry Skin During Breastfeeding Safe for Breastfeeding Baby Natural Hypoallergenic Fragrance-Free 37g
- Price
- $6.41
- Rating
- 4.7/5
- Reviews
- 12,067
- Age
- 5y ago

Lansinoh Organic Nipple Butter Nipple Cream Safe for Breastfeeding Baby Postpartum Essentials for Mom 2 Ounces
- Price
- $11.48
- Rating
- 4.7/5
- Reviews
- 13,220
- Age
- 6y ago

Lansinoh Nipple Cream Safe for Breastfeeding Baby 100% Natural Nipple Butter Breastfeeding Essentials for Postpartum Moms 1.41 Ounces (2 Pack)
- Price
- $18.59
- Rating
- 4.8/5
- Reviews
- 54,321
- Age
- 16y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
42
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- Earth Mama45%
- Lansinoh37%
- Motherlove8%
- Medela6%
- The Honest Company3%
- Mother's Promise2%
Demand
Nipple Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Nipple Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nipple cream667K/yr
- nipple butter398K/yr
- lansinoh297K/yr
- earth mama256K/yr
- lanolin nipple cream280K/yr
- nipple cream for breastfeeding245K/yr
- earth mama nipple butter223K/yr
- nipple balm99K/yr
- lansinoh nipple balm74K/yr
- lansinoh nipple cream47K/yr
Reviews and returns
What reviews say buyers love and hate about Nipple Cream
We read the reviews and the return reasons for every product selling here.
“Weird smell,”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nipple Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









