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Nipple Cover Breastfeeding

Fail

Shoppers spend an estimated $51K a year here, so Nipple Cover Breastfeeding is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$51K/yr106K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
61%top-5 click share · 13 brands · 34 sellers

Flapen Score

Nipple Cover Breastfeeding against its category

The dotted line is the Baby Products average. Past it, Nipple Cover Breastfeeding is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nipple Cover Breastfeeding market on Amazon at a glance

Shoppers on Amazon United States searched for Nipple Cover Breastfeeding 106K times last year and spent an estimated $51K. The top 5 brands take 77% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
2.6%
Market size, estimated
$51Ka year
Peak month
January1.4× the quietest month
Top search term
nipple covers breast feeding18K searches a year

02 · Price

A sale here is worth $18.61.

Listings sell for $18.61 on average, from $6.29 to $59.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.61 that is $2K to $5K a year per listing.

Average price
$18.61inside the $15 to $100 sweet spot
Price range
$6.29–$59.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #18 within Breastfeeding. It carries 16,580 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#18in Breastfeeding
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
16,580per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Nipple Cover Breastfeeding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

34

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

18%

  • Brand 128%
  • Brand 217%
  • Brand 314%
  • Brand 410%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (7 brands, 18%)

Demand

Nipple Cover Breastfeeding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Nipple Cover Breastfeeding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nipple covers breast feeding18K/yr
  • nipple covers for breastfeeding51K/yr
  • breastfeeding nipple covers7K/yr
  • nipple cover for breastfeeding5K/yr
  • nipple cover breastfeeding5K/yr
  • nipple covers breastfeeding4K/yr
  • nipple covers for women breastfeeding7K/yr
  • cubre pezones para lactancia4K/yr
  • nursing nipple covers3K/yr

Reviews and returns

What reviews say buyers love and hate about Nipple Cover Breastfeeding

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Adhesion/Stickiness”
2.2%of orders come back
“Terrible adhesive”
A buyer, on “Adhesion/Stickiness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nipple Cover Breastfeeding questions

Answered from the same tracked data.