Nipple

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+1.0%

Conversion, latest week

15.7%

Market size, estimated

$3.9Ma year

Peak month

January1.4× the quietest month

Top search term

dr browns nipples level 2393K searches a year

Listings sell for $12.32 on average, from $8.70 to $21.69. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 30,000 to 40,000 of them. At $12.32 that is $370K to $493K a year per listing.

Average price

$12.32under the $15 to $100 sweet spot

Price range

$8.70–$21.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

30,000–40,000

Revenue per listing a year

$370K–$493K

Returns

1.8%of orders · Amazon United States median 2.1%

21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Bottle-Feeding. It carries 9,732 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

21%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#9in Bottle-Feeding

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

9,732per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months