nipple
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$3.9M$3.9M/yr · 2.0M searches
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good$12.32avg listing price — sweet spot $15–$100
Price range
Good$8.70–$21.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Review moat
Bad9,732.14avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nipple is a $3.9M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
nipple market data
- Units sold / yr
- 300K–400K
- avg 30,000–40,000/product
- Revenue / yr
- $3.7M–$4.9M
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 21%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Dr. Brown's69%
- Philips Avent26%
- XUNICUTE3%
- JAN & JUL2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top nipple search terms
- dr browns nipples level 2393K/yr
- philips avent nipples221K/yr
- dr browns nipples level 3205K/yr
- nipple163K/yr
- dr brown nipples173K/yr
- baby bottle nipples92K/yr
- phillips avent nipples84K/yr
- dr browns nipples78K/yr
- avent nipples137K/yr
- bottle nipples67K/yr
Top nipple products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Browns Natural Flow Level 2 Narrow Baby Bottle Silicone Nipple Medium Flow 3m+ 100% Silicone Bottle Nipple 6 Count
Dr. Brown's$9.594.9★42,807 rev
Dr. Browns Natural Flow Level 3 Narrow Baby Bottle Nipple Medium-Fast Flow 6m+ 100% Silicone 6 Count
Dr. Brown's$10.104.8★26,404 rev
Philips Avent Natural Response Nipples Fast Flow (Flow 4) 4-Pack SCY964/44
Philips Avent$11.794.8★4,069 rev
Dr. Browns Natural Flow Level 4 Baby Bottle Silicone Nipple Fast Flow 9m+ 100% Silicone Bottle Nipple 6 Count (Pack of 1)
Dr. Brown's$10.344.8★14,272 rev
Philips Avent Natural Response Nipples Extra Slow Flow (Flow 1) 4-Pack SCY961/44
Philips Avent$13.454.8★4,069 rev
Newest
by launch date
Silicone Nipple for Dr. Browns Natural Flow Level 2 Narrow Baby Bottle Medium Flow 3m+ 5 Count
XUNICUTE$8.70115 rev
Philips Avent Natural Response Nipples Fast Flow (Flow 4) 4-Pack SCY964/44
Philips Avent$11.794,069 rev
Philips Avent Natural Response Nipples Extra Slow Flow (Flow 1) 4-Pack SCY961/44
Philips Avent$13.454,069 rev
Philips Avent Natural Response Nipples Medium Flow (Flow 3) 4-Pack SCY963/44
Philips Avent$13.144,069 rev
Philips Avent Natural Response Nipple Slow Flow (Flow 2) 4-Pack SCY962/44
Philips Avent$13.544,069 rev
Trending
90-day click momentum
JAN & JUL Adjustable Water Resistant 50+ UPF Bucket Sun-Hat for Toddlers and Kids (L: 2-5 Years Lavender)
JAN & JUL$21.694.8★
Silicone Nipple for Dr. Browns Natural Flow Level 2 Narrow Baby Bottle Medium Flow 3m+ 5 Count
XUNICUTE$8.703.6★
Philips Avent Natural Response Nipples Extra Slow Flow (Flow 1) 4-Pack SCY961/44
Philips Avent$13.454.8★
Philips Avent Natural Response Nipple Slow Flow (Flow 2) 4-Pack SCY962/44
Philips Avent$13.544.8★
Dr. Browns Natural Flow Level 1 Narrow Baby Bottle Silicone Nipple Slow Flow 0m+ 100% Silicone Bottle Nipple 6 Count (Pack of 1)
Dr. Brown's$10.774.8★
What buyers say about nipple
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality baby bottles”
“Fit well, as described”
“does what it advertised”
“Easy to clean”
“doesnt leak”
“Worth your money”
“Works very good for baby bottle”
“Very durable”
“which helps keep feeding comfortable”
“Easy to use”
What buyers complain about
“Leaks a lot”
“the holes were too big”
“Poor age rating for size”
“Not as advertised”
“Chemical odor”
“ultimately not worth it”
“I can't even use them”
“So it is not a good nipple for breastfeeding mothers”
“However, the flow is quite fast, so they may not be suitable for babies who are not fully ready for it yet, as it can cause spilling or coughing”
“Doesn't work”
Top return reasons
Common questions
- Is nipple profitable to sell on Amazon United States?
- The niche generates $3.9M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the nipple niche?
- 4 brands and 10 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nipple?
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Age Suitability. The return rate is 1.8%.
- When does demand for nipple peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the nipple niche?
- Listings span $8.70–$21.69; the average listing price is $12.32 (sweet spot $15–$100). The average incumbent carries 9,732 reviews — the moat a new listing must climb.