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Night Time Pull Ups

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Night Time Pull Ups is a Maybe.

Flapen Score
58
58 / 100
Top 6% of 2,472 Baby Products niches · +14 vs the category median of 44
Market size
$2.1M/yr559K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
58%top-5 click share · 5 brands · 48 sellers

Flapen Score

Night Time Pull Ups against its category

The dotted line is the Baby Products average. Past it, Night Time Pull Ups is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Night Time Pull Ups market on Amazon at a glance

Shoppers on Amazon United States searched for Night Time Pull Ups 559K times last year and spent an estimated $2.1M. All 5 brands take every click. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 559K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months
559K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
10.6%
Market size, estimated
$2.1Ma year
Peak month
September1.4× the quietest month
Top search term
overnight pull ups132K searches a year

02 · Price

A sale here is worth $35.66.

Listings sell for $35.66 on average, from $26.69 to $50.49. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $35.66 that is $53K to $71K a year per listing.

Average price
$35.66inside the $15 to $100 sweet spot
Price range
$26.69–$50.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$53K–$71K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Potty Training. It carries 15,289 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Potty Training
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
15,289per listing
Listings tracked
24

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
69 months

Products

Top Night Time Pull Ups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

0%

  • Brand 148%
  • Brand 234%
  • Brand 39%
  • Brand 48%
  • Brand 52%

Demand

Night Time Pull Ups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Night Time Pull Ups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • overnight pull ups132K/yr
  • night time pull ups134K/yr
  • nighttime pull ups101K/yr
  • pullups night time18K/yr
  • night pull ups22K/yr
  • overnight pull ups 3t-4t24K/yr
  • pull ups nighttime18K/yr
  • pull ups overnight14K/yr
  • overnight pullups12K/yr
  • pampers overnight pull ups14K/yr

Reviews and returns

What reviews say buyers love and hate about Night Time Pull Ups

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Leak-Proof”
26%of negative reviews mention “Leak-Proof”
0.7%of orders come back
“Leaks a lot”
A buyer, on “Leak-Proof”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Night Time Pull Ups questions

Answered from the same tracked data.