Nido Milk Powder
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 96% of clicks, so Nido Milk Powder is a Maybe.
- Flapen Score
- 50 / 100Top 25% of 2,472 Baby Products niches · +6 vs the category median of 4450
- Market size
- $1.8M/yr1.2M searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 78%top-5 click share · 7 brands · 31 sellers
Flapen Score
Nido Milk Powder against its category
The dotted line is the Baby Products average. Past it, Nido Milk Powder is stronger. Inside it, weaker.
Market
The Nido Milk Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Nido Milk Powder 1.2M times last year and spent an estimated $1.8M. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $1.8Ma year
- Peak month
- July2.0× the quietest month
- Top search term
- nido309K searches a year
02 · Price
A sale here is worth $29.47.
Listings sell for $29.47 on average, from $11.90 to $73.74. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $29.47 that is $177K to $236K a year per listing.
- Average price
- $29.47inside the $15 to $100 sweet spot
- Price range
- $11.90–$73.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $177K–$236K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #133 within Baby Foods. It carries 4,373 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 0.8%
- Average rank
- #133in Baby Foods
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 4,373per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Nido Milk Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
31
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
2%
- Brand 172%
- Brand 210%
- Brand 39%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Nido Milk Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.0×
Search terms
Top Nido Milk Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nido309K/yr
- nido milk powder219K/yr
- leche nido en polvo102K/yr
- klim112K/yr
- nido milk powder 1-3 years67K/yr
- leche nido50K/yr
- nido milk33K/yr
- klim milk powder43K/yr
- peak milk26K/yr
- leche nido en polvo 1-3 aos20K/yr
Reviews and returns
What reviews say buyers love and hate about Nido Milk Powder
We read the reviews and the return reasons for every product selling here.
“it does affect taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nido Milk Powder questions
Answered from the same tracked data.