Nicu Baby Essentials

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months

71K

Growth, 90 days vs prior 90

+1.3%

Conversion, latest week

7.8%

Market size, estimated

$71Ka year

Top search term

diaper caddy essentials38K searches a year

Listings sell for $12.78 on average, from $3.73 to $38.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $12.78 that is $3K to $6K a year per listing.

Average price

$12.78under the $15 to $100 sweet spot

Price range

$3.73–$38.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.6%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #68 within Baby Care. It carries 8,383 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#68in Baby Care

Average rating

4.77 starsAmazon United States average 4.42 stars

Average reviews

8,383per listing

Listings tracked

26

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months