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Newton Mini Crib Mattress

Fail

The top 5 brands take 100% of clicks, so Newton Mini Crib Mattress is a Fail.

Flapen Score
29
29 / 100
Ranks 2,266 of 2,472 Baby Products niches · −15 vs the category median of 44
Market size
$208K/yr50K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
93%top-5 click share · 5 brands · 8 sellers

Flapen Score

Newton Mini Crib Mattress against its category

The dotted line is the Baby Products average. Past it, Newton Mini Crib Mattress is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Newton Mini Crib Mattress market on Amazon at a glance

Shoppers on Amazon United States searched for Newton Mini Crib Mattress 50K times last year and spent an estimated $208K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $208K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
3.6%
Market size, estimated
$208Ka year
Peak month
July2.1× the quietest month
Top search term
newton mini crib mattress24K searches a year

02 · Price

A sale here is worth $117.41.

Listings sell for $117.41 on average, from $30.78 to $292.24. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $117.41 that is $12K to $29K a year per listing.

Average price
$117.41above the $15 to $100 sweet spot
Price range
$30.78–$292.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$12K–$29K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #31 within Bedding. It carries 1,725 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
57%
Out of stock, average day
1.5%
Average rank
#31in Bedding
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
1,725per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Newton Mini Crib Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 217%
  • Brand 38%
  • Brand 46%
  • Brand 54%

Demand

Newton Mini Crib Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.1×

Search terms

Top Newton Mini Crib Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • newton mini crib mattress24K/yr
  • breathable mini crib mattress10K/yr
  • organic mini crib mattress7K/yr
  • mini crib mattress breathable5K/yr
  • newton baby mini crib mattress3K/yr

Reviews and returns

What reviews say buyers love and hate about Newton Mini Crib Mattress

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Advertised Vs Actual Product”
3.2%of orders come back
“Why would that information not be on the online description”
A buyer, on “Advertised Vs Actual Product”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Newton Mini Crib Mattress questions

Answered from the same tracked data.