Newborn Tummy Time

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

123K

Growth, 90 days vs prior 90

-16.9%

Conversion, latest week

4.0%

Market size, estimated

$58Ka year

Peak month

July4.9× the quietest month

Top search term

newborn rattle13K searches a year

Listings sell for $11.57 on average, from $3.49 to $27.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $11.57 that is $0 to $1K a year per listing.

Average price

$11.57under the $15 to $100 sweet spot

Price range

$3.49–$27.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.2%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #80 within Baby Care. It carries 6,462 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#80in Baby Care

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

6,462per listing

Listings tracked

62

13 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

8Amazon's first-year sales bar

Average brand age

45 months