Newborn Sleep

Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $713K a year.

Searches, last 12 months

468K

Growth, 90 days vs prior 90

+0.4%

Conversion, latest week

6.7%

Market size, estimated

$713Ka year

Top search term

baby shusher185K searches a year

Listings sell for $22.75 on average, from $10.14 to $36.64. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $22.75 that is $68K to $91K a year per listing.

Average price

$22.75inside the $15 to $100 sweet spot

Price range

$10.14–$36.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

$68K–$91K

Returns

3.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Décor. It carries 8,724 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

88%

Out of stock, average day

0.0%

Average rank

#60in Décor

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

8,724per listing

Listings tracked

8

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months