Newborn Diapers

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.9M a year.

Searches, last 12 months

4.1M

Growth, 90 days vs prior 90

-8.9%

Conversion, latest week

9.0%

Market size, estimated

$10.9Ma year

Peak month

July1.2× the quietest month

Top search term

newborn diapers1.7M searches a year

Listings sell for $29.46 on average, from $10.53 to $42.41. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 40,000 to 50,000 of them. At $29.46 that is $1.2M to $1.5M a year per listing.

Average price

$29.46inside the $15 to $100 sweet spot

Price range

$10.53–$42.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

40,000–50,000

Revenue per listing a year

$1.2M–$1.5M

Returns

2.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Diapering. It carries 32,738 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

86%

Out of stock, average day

0.0%

Average rank

#14in Diapering

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

32,738per listing

Listings tracked

7

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months