New Parents Gifts for Couples

Shoppers searched for this 549K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.

Searches, last 12 months

549K

Growth, 90 days vs prior 90

-16.0%

Conversion, latest week

2.0%

Market size, estimated

$255Ka year

Peak month

December4.6× the quietest month

Top search term

new parents gifts for couples133K searches a year

Listings sell for $23.72 on average, from $6.63 to $44.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $23.72 that is $2K to $6K a year per listing.

Average price

$23.72inside the $15 to $100 sweet spot

Price range

$6.63–$44.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

2.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #3,455 within Gifts. It carries 573 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

7.0%

Average rank

#3,455in Gifts

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

573per listing

Listings tracked

53

19 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

8Amazon's first-year sales bar

Average brand age

31 months