new leaf pull ups 4t-5t
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$30.10avg listing price — sweet spot $15–$100
Price range
Great$10.37–$54.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,817.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad93%top-5 click share — a locked-up shelf
Market size
Bad$12K$12K/yr · 2K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, new leaf pull ups 4t-5t is a $12K/yr Amazon United States market (2K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
new leaf pull ups 4t-5t market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $8K–$15K
- units × avg price
- Conversion rate
- 18.9%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Pull-Ups77%
- MooMoo Baby14%
- GoodNites5%
- Boboking4%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +17.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.9×
Top new leaf pull ups 4t-5t products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 4T-5T (38-50 lbs) 46 Ct
Pull-Ups$28.604.6★776 rev
Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 4T-5T (38-50 lbs) 99 Ct (3 Packs of 33)
Pull-Ups$54.864.6★776 rev
Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 4T-5T (38-50 lbs) 14 Ct
Pull-Ups$10.374.6★776 rev
MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs
MooMoo Baby$31.394.5★17,391 rev
Goodnites Girls Nighttime Bedwetting Underwear Size Extra Small (28-43 lbs) 44 Ct (2 Packs of 22) Packaging May Vary
GoodNites$28.544.8★17,416 rev
Newest
by launch datePull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 4T-5T (38-50 lbs) 46 Ct
Pull-Ups$28.60776 rev
Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years
Boboking$25.71198 rev
Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 4T-5T (38-50 lbs) 99 Ct (3 Packs of 33)
Pull-Ups$54.86776 rev
Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 4T-5T (38-50 lbs) 14 Ct
Pull-Ups$10.37776 rev
MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs
MooMoo Baby$31.3917,391 rev
Trending
90-day click momentumBoboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years
Boboking$25.714.6★
MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs
MooMoo Baby$31.394.5★
MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs
MooMoo Baby$31.264.5★
Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 4T-5T (38-50 lbs) 46 Ct
Pull-Ups$28.604.6★
Goodnites Girls Nighttime Bedwetting Underwear Size Extra Small (28-43 lbs) 44 Ct (2 Packs of 22) Packaging May Vary
GoodNites$28.544.8★
What buyers say about new leaf pull ups 4t-5t
What buyers praise and complain about, mined from review topics.What buyers love
“My child seems comfortable wearing them”
“They fit well”
“No leaks”
“great quality”
“Cute designs and comfortable for my girl”
“Good over night”
“not too thin - just right”
What buyers complain about
“Leaks”
“They dont absorb at all”
“Probably due to them being more expensive”
“misleading advertisement”
“I expect for it to be brand new”
“So many complaints”
“First and most insignificant, these do not fit big thigh kids...even sized up”
“First and most insignificant, these do not fit big thigh kids”
“The only upside to this would be because theyre so ridiculously thick”
“Sh*tty Mess”
Top return reasons
Common questions
- Is new leaf pull ups 4t-5t profitable to sell on Amazon United States?
- The niche generates $12K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the new leaf pull ups 4t-5t niche?
- 4 brands and 14 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in new leaf pull ups 4t-5t?
- Top complaints mined from reviews: Leak-Proof, Absorbency, Value For Money. The return rate is 0.8%.
- When does demand for new leaf pull ups 4t-5t peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.9× the quietest.
- What does it cost to enter the new leaf pull ups 4t-5t niche?
- Listings span $10.37–$54.86; the average listing price is $30.10 (sweet spot $15–$100). The average incumbent carries 7,818 reviews — the moat a new listing must climb.