Nestum
FailThe top 5 brands take 100% of clicks, so Nestum is a Fail.
- Flapen Score
- 47 / 100Top 37% of 2,472 Baby Products niches · +3 vs the category median of 4447
- Market size
- $374K/yr376K searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 65%top-5 click share · 5 brands · 23 sellers
Flapen Score
Nestum against its category
The dotted line is the Baby Products average. Past it, Nestum is stronger. Inside it, weaker.
Market
The Nestum market on Amazon at a glance
Shoppers on Amazon United States searched for Nestum 376K times last year and spent an estimated $374K. All 5 brands take every click. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $374K a year.
- Searches, last 12 months
- 376K
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $374Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- nestum73K searches a year
02 · Price
A sale here is worth $33.95.
Listings sell for $33.95 on average, from $7.55 to $68.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $33.95 that is $8K to $17K a year per listing.
- Average price
- $33.95inside the $15 to $100 sweet spot
- Price range
- $7.55–$68.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$17K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #174 within Baby Foods. It carries 576 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 72%
- Out of stock, average day
- 10.1%
- Average rank
- #174in Baby Foods
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 576per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Nestum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Brand 142%
- Brand 234%
- Brand 315%
- Brand 48%
- Brand 51%
Demand
Nestum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.8×
Search terms
Top Nestum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nestum73K/yr
- cerelac93K/yr
- nestum cereal70K/yr
- cerelac nestle35K/yr
- nestum wheat and honey17K/yr
- cerelac 12 to 24 months17K/yr
- cerelac 6 months13K/yr
- nestle cerelac8K/yr
- nestle cereal7K/yr
- nestum 5 cereales4K/yr
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nestum questions
Answered from the same tracked data.









