Natural Rubber Pacifier

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-6.0%

Conversion, latest week

4.8%

Market size, estimated

$1.4Ma year

Peak month

August3.0× the quietest month

Top search term

bibs pacifiers 0-6 months495K searches a year

Listings sell for $16.30 on average, from $7.47 to $28.86. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At $16.30 that is $12K to $16K a year per listing.

Average price

$16.30inside the $15 to $100 sweet spot

Price range

$7.47–$28.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

750–1,000

Revenue per listing a year

$12K–$16K

Returns

2.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #74 within Baby Care. It carries 4,110 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#74in Baby Care

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

4,110per listing

Listings tracked

103

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

3Amazon's first-year sales bar

Average brand age

49 months