Natural Baby Toys

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -60.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months

72K

Growth, 90 days vs prior 90

-60.8%

Conversion, latest week

4.9%

Market size, estimated

$44Ka year

Top search term

mushie teether40K searches a year

Listings sell for $12.46 on average, from $5.85 to $19.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $12.46 that is $0 to $1K a year per listing.

Average price

$12.46under the $15 to $100 sweet spot

Price range

$5.85–$19.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.4%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #216 within Baby Care. It carries 1,089 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#216in Baby Care

Average rating

4.76 starsAmazon United States average 4.42 stars

Average reviews

1,089per listing

Listings tracked

40

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months