Natural Baby Products

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

6.8%

Market size, estimated

$1.5Ma year

Peak month

July1.4× the quietest month

Top search term

honest336K searches a year

Listings sell for $16.61 on average, from $8.10 to $48.24. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $16.61 that is $66K to $83K a year per listing.

Average price

$16.61inside the $15 to $100 sweet spot

Price range

$8.10–$48.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

4,000–5,000

Revenue per listing a year

$66K–$83K

Returns

0.6%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Baby Care. It carries 16,249 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#58in Baby Care

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

16,249per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

66 months