Nap Mat

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

+25.3%

Conversion, latest week

1.7%

Market size, estimated

$1.3Ma year

Peak month

August6.2× the quietest month

Top search term

nap mat602K searches a year

Listings sell for $32.39 on average, from $19.40 to $83.84. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $32.39 that is $40K to $49K a year per listing.

Average price

$32.39inside the $15 to $100 sweet spot

Price range

$19.40–$83.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,250–1,500

Revenue per listing a year

$40K–$49K

Returns

3.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #12 within Travel Gear. It carries 1,527 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

93%

Out of stock, average day

3.4%

Average rank

#12in Travel Gear

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

1,527per listing

Listings tracked

42

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months