Is name decals for walls profitable to sell on Amazon United States?

The niche generates $24K/yr across 48 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the name decals for walls niche?

23 brands and 33 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in name decals for walls?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 0.5%.

When does demand for name decals for walls peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the name decals for walls niche?

Listings span $5.51–$58.05; the average listing price is $25.09 (sweet spot $15–$100). The average incumbent carries 1,199 reviews — the moat a new listing must climb.

name decals for walls

Worth a look

Shows low returns (0.5%), but a small market ($24K/yr) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.09

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Price range

Great$5.51–$58.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Great59%

top-5 brand share — no brand owns this niche

Review moat

Good1,198.52

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$24K

$24K/yr · 107K searches

According to Flapen's Amazon United States niche tracking, name decals for walls is a $24K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

name decals for walls market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $6K–$13K; units × avg price
Conversion rate: 0.9%
Avg BSR: #2,728
Page quality: 0%
Prime: 25%
Sponsored: 94%
Out of stock: 3.4%
Avg brand age: 42 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

34%

Top 20: 75%

Open market

34%

Boao20%
Generic14%
VulgrCo10%
Decor Designs Decals8%
Woodland7%
WallTag7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top name decals for walls search terms

name decals for walls36K/yr -17.2%0.4% conv.
name wall decal26K/yr -12.1%0.3% conv.
name stickers for wall11K/yr -29.9%0.6% conv.
custom name wall decal8K/yr -12.0%0.3% conv.
name wall decals for girls4K/yr +49.9%0.3% conv.
wall name decal4K/yr +5.7%0.5% conv.
custom name stickers for wall3K/yr -21.8%0.4% conv.
name wall decals for boys4K/yr -35.3%0.1% conv.
personalized name wall decal4K/yr -23.6%0.3% conv.
name wall sticker2K/yr -29.5%0.0% conv.

All search terms

Top name decals for walls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Boao Personalized Name Wall Decal Large Cursive Letter Stickers Big Alphabet Custom Stickers Nursery Wall Decal for Backdrop Bedside Bedroom Home Classroom DIY Craft(Cute Dark Blue Regular)

Boao$12.254.1★116 rev

VulgrCo Custom Name Wall Decor & Baby Name Decals for Walls Sticker Decal for Childrens Bedroom Vinyl Name Stickers Personalized for Nursery

VulgrCo$21.454.3★1,171 rev

Personalized Wooden Name Sign for Nursery Wall Letters Custom Baby Name Sign for Wall Room Decor

Woodland$36.704.5★2,978 rev

Boao Personalized Name Wall Decal Large Cursive Letter Stickers Big Alphabet Custom Stickers Nursery Wall Decal for Backdrop Bedside Bedroom Home Classroom DIY Craft(Classic Gold Regular)

Boao$13.904.1★116 rev

CRYPTONITE Personalized Name & Initial Vinyl Wall Decor I Nursery Wall Decal for Baby Boy & Girl Decoration I Wall Stickers for Bedroom Decor I Boys Bedroom Decor I Size Options

CRYPTONITE$26.414.2★1,472 rev

Newest

by launch date

YooNotee 8 Sheets Watercolor Name Wall Decal Sticker Woodland Animal Vinyl Alphabet Stickers Safari Floral Custom Name Wall Art Cute Letter Print for Nursery Bedroom Classroom Home Decor

YooNotee$9.373 rev

5mo ago

Boao Personalized Name Wall Decal Large Cursive Letter Stickers Big Alphabet Custom Stickers Nursery Wall Decal for Backdrop Bedside Bedroom Home Classroom DIY Craft(Cute Dark Blue Regular)

Boao$12.25116 rev

7mo ago

Custom Name Wall Stickers Personalized Name Vinyl Decals for Baby Kids Room Wall Decor Custom Names Sign for Backdrop DIY Alphabet ABC Sticker for Nursery Toddler Bedroom Playroom Home Decorations

LENRURU$14.4728 rev

9mo ago

YooNotee 8 Sheets Personalized Wall Decals Large Letter Stickers Name Stickers Nursery Wall Decal for Bedside Bedroom Classroom Home DIY Crafts (Smooth Surface ONLY)

YooNotee$11.0217 rev

9mo ago

Boao Personalized Name Wall Decal Large Cursive Letter Stickers Big Alphabet Custom Stickers Nursery Wall Decal for Backdrop Bedroom Home Classroom DIY(Elegant Script Pink Medium)

Boao$13.37116 rev

10mo ago

What buyers say about name decals for walls

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“I found them very affordable for the quality of the product”

Advertised Vs Actual Product13%

“As advertised”

Color8%

“the colors are vibrant”

Size-Overall7%

“Perfect size”

Value For Money7%

“Worth it”

Ease Of Use7%

“Easy to use”

Design-Overall4%

“The design is fun”

Adhesion/Stickiness4%

“Stick good”

Brightness/Shine/Glow3%

“it is super bright”

Gifting Purpose2%

“Great Gift”

What buyers complain about

Size-Overall21%

“Extremely Small”

Adhesion/Stickiness17%

“DOES NOT STICK”

Quality-Overall10%

“Quality is a bit flimsy”

Value For Money9%

“Not worth it”

Advertised Vs Actual Product6%

“False advertisement”

Durability5%

“snapped in half”

Color4%

“Our exact color wasnt available”

Thickness3%

“They werent thick”

Ease Of Use2%

“hard to use”

Assembly/Installation2%

“could be an issue when installing”

Top return reasons

Size-Overall33%

Adhesion/Stickiness15%

Color14%

Advertised Vs Actual Product8%

Value For Money7%

Quality-Overall6%

Display Colors2%

Functionality-Overall2%

Material Quality2%

Defective Material/Parts2%

Common questions

Is name decals for walls profitable to sell on Amazon United States?: The niche generates $24K/yr across 48 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the name decals for walls niche?: 23 brands and 33 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in name decals for walls?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 0.5%.
When does demand for name decals for walls peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the name decals for walls niche?: Listings span $5.51–$58.05; the average listing price is $25.09 (sweet spot $15–$100). The average incumbent carries 1,199 reviews — the moat a new listing must climb.