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My First Year Picture Frame

Fail

Buyers convert on only 1.3% of searches, so My First Year Picture Frame is a Fail.

Flapen Score
48
48 / 100
Top 33% of 2,472 Baby Products niches · +4 vs the category median of 44
Market size
$102K/yr349K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
34%top-5 click share · 38 brands · 42 sellers

Flapen Score

My First Year Picture Frame against its category

The dotted line is the Baby Products average. Past it, My First Year Picture Frame is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My First Year Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for My First Year Picture Frame 349K times last year and spent an estimated $102K. The top 5 brands take 41% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
349K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
1.3%
Market size, estimated
$102Ka year
Peak month
July1.3× the quietest month
Top search term
my first year photo frame82K searches a year

02 · Price

A sale here is worth $22.78.

Listings sell for $22.78 on average, from $9.42 to $45.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.78 that is $2K to $6K a year per listing.

Average price
$22.78inside the $15 to $100 sweet spot
Price range
$9.42–$45.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #2,273 within Gifts. It carries 723 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
88%
Out of stock, average day
3.6%
Average rank
#2,273in Gifts
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
723per listing
Listings tracked
50

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top My First Year Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

38 rising

Sellers

42

Top-5 brand share

41%

Top 20: 84%

Top-5 click share

34%

Top 20: 73%

Open market

54%

  • Brand 112%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

My First Year Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top My First Year Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • my first year photo frame82K/yr
  • my first year photo board55K/yr
  • first year photo frame26K/yr
  • my first year24K/yr
  • 12 month picture frame for baby first year17K/yr
  • baby first year photo frame15K/yr
  • my first year picture frame14K/yr
  • first year photo board14K/yr
  • 12 month photo frame12K/yr
  • first year picture frame11K/yr

Reviews and returns

What reviews say buyers love and hate about My First Year Picture Frame

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
6.0%of orders come back
“The frame was smaller than I expected”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common My First Year Picture Frame questions

Answered from the same tracked data.