my first year picture frame
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$22.78avg listing price — sweet spot $15–$100
Price range
Great$9.42–$45.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Review moat
Good722.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$102K$102K/yr · 349K searches
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Returns
Bad6.0%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, my first year picture frame is a $102K/yr Amazon United States market (349K searches/yr). The top 5 brands hold 41% of demand. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
my first year picture frame market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $114K–$137K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #2,273
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 84%
- Out of stock
- 3.6%
- Avg brand age
- 32 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
42
Top-5 brand share
41%
Top 20: 84%
Top-5 click share
34%
Top 20: 73%
Open market
54%
- KeaBabies12%
- Pearhead8%
- hongpar7%
- FramePro7%
- tiny ideas6%
- Green Pollywog5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top my first year picture frame search terms
- my first year photo frame82K/yr
- my first year photo board55K/yr
- first year photo frame26K/yr
- my first year24K/yr
- 12 month picture frame for baby first year17K/yr
- baby first year photo frame15K/yr
- my first year picture frame14K/yr
- first year photo board14K/yr
- 12 month photo frame12K/yr
- first year picture frame11K/yr
Top my first year picture frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
My First Year Photo Frame 12 Months Baby Picture Frame for Newborn Girl Boy-Baby Shower Gifts Keepsakes Monthly Babys One Year Birthday Milestone 1st Nursery Photo Collage Display Board(Alpine White)
KeaBabies$17.794.7★221 rev
One Year Birthday Wooden Photo Board My First Year Milestone Photo Board 12 Monthly Picture Frame Baby First year Wood Acrylic Sign 1st Birthday Decorations Baby Keepsake Gift (2 x 3 photos - Wallet Size)
hongpar$15.424.6★442 rev
Tiny Ideas Babys My First Year Picture Frame Monthly Milestone Photo Collage 12 Month Baby Keepsake Nursery Wall Decor and Baby Gift Silver
tiny ideas$14.104.7★14,374 rev
FramePro My First Year Picture Frame Babys First Twelve Months students pets and annual family portraits Photo Collage and Gender Neutral Keepsake Ideal for Baby Shower New Mom Gift and Nursery Decort Displays One 5x7 Photo and Twelve 2x3 Pictures
FramePro$19.254.6★437 rev
Pearhead My First Year Photo Moments Babys First Twelve Months Photo Collage and Gender Neutral Keepsake Ideal for Baby Shower New Mom Gift and Nursery Decor 13 Photo Inserts White
Pearhead$19.764.6★3,409 rev
Newest
by launch date
My First Year Photo Frame Personalized | Baby 0-12 Months Picture Display | First Year Wooden Milestone Frame for Newborn | New Mom Baby Keepsake (White)
NBE$45.5110 rev
My First Year Photo Frame Personalized | Baby 0-12 Months Picture Display | First Year Wooden Milestone Frame for Newborn | New Mom Baby Keepsake (Dark Walnut)
NBE$45.6210 rev
Framever 11x14 Picture Frame My First Year Photo Frame Baby Keepsake with Double Mat 12 Small 2x3 & One 4x6 Photo Openings/with 8x10 Mat Real Glass Natural Teak Wood Frame for Wall or Tabletop Display
Framever$32.5824 rev
Silva lining designing Newborn picture frame - 12 months photo display - Personalized frame - Gift for new mom - Baby photo album- Baby portrait (Newborn 3.0)
Silva lining designing$33.98116 rev
Tiny Ideas Babys My First Year Picture Frame Monthly Milestone Photo Collage 12 Month Baby Keepsake Nursery Wall Decor and Baby Gift Silver
tiny ideas$14.1014,374 rev
Trending
90-day click momentumMy First Year Photo Frame Personalized | Baby 0-12 Months Picture Display | First Year Wooden Milestone Frame for Newborn | New Mom Baby Keepsake (Dark Walnut)
NBE$45.624.6★
Eorbow Newborn Baby Picture Frame 15 x 7.3 My First Year Frame Plastic 12 Month Babies Photo Frame Monthly Milestone Keepsake for New Mom Gift Baby Shower 13 Photo Inserts
Eorbow$9.574.4★
Pearhead My First Year Photo Moments Babys First Twelve Months Photo Collage and Gender Neutral Keepsake Ideal for Baby Shower New Mom Gift and Nursery Decor 13 Photo Inserts White
Pearhead$19.764.6★
My First Year Photo Frame Personalized | Baby 0-12 Months Picture Display | First Year Wooden Milestone Frame for Newborn | New Mom Baby Keepsake (White)
NBE$45.514.6★
Wartter My First Year Arch Photo Frame Natural Wooden Monthly Milestone Photo Board for Baby Birthday Party Decorations (17x11.8in)
Wartter$12.244.0★
What buyers say about my first year picture frame
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Well thought out beautiful frames”
“It is exactly what I wanted”
“The perfect size”
“Quick and perfect”
“The design is adorable”
“worth the price”
“It worked out well for all the pictures”
“The wood is fantastic”
“is very sturdy”
What buyers complain about
“The frame was smaller than I expected”
“Ordered two, received them today, both frames warped and one is missing the corner screw that holds it together and the shipping box was damaged”
“The size is deceiving”
“Although I know it would cost more”
“it is pretty cheap looking”
“its made out of cheap plastic material that doesnt really hold the pictures in place”
“I could not figure how to print 2x2 puctures as I didnt want to cut out bay from photographs”
“Cheap wood picture size”
“Material is thin”
“Item Came shattered in pieces”
Top return reasons
Common questions
- Is my first year picture frame profitable to sell on Amazon United States?
- The niche generates $102K/yr across 50 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the my first year picture frame niche?
- 38 brands and 42 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in my first year picture frame?
- Top complaints mined from reviews: Size-Overall, Frame Quality, Advertised Vs Actual Product. The return rate is 6.0% — above our launch gate.
- When does demand for my first year picture frame peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the my first year picture frame niche?
- Listings span $9.42–$45.62; the average listing price is $22.78 (sweet spot $15–$100). The average incumbent carries 723 reviews — the moat a new listing must climb.