Mustela Stelatopia

Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

518K

Growth, 90 days vs prior 90

-11.5%

Conversion, latest week

13.5%

Market size, estimated

$1.2Ma year

Peak month

June2.8× the quietest month

Top search term

aveeno baby eczema therapy118K searches a year

Listings sell for $17.44 on average, from $3.81 to $50.48. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $17.44 that is $70K to $87K a year per listing.

Average price

$17.44inside the $15 to $100 sweet spot

Price range

$3.81–$50.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

$70K–$87K

Returns

0.7%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Baby Care. It carries 8,413 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#81in Baby Care

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

8,413per listing

Listings tracked

19

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

69 months