mustela stelatopia
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 518K searches
Avg price
Great$17.44avg listing price — sweet spot $15–$100
Price range
Great$3.81–$50.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,412.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mustela stelatopia is a $1.2M/yr Amazon United States market (518K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
mustela stelatopia market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- $1.0M–$1.4M
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
556
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Aveeno Baby57%
- Mustela36%
- Aveeno4%
- MaxNova2%
- Duoyeree1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.8×
Top mustela stelatopia search terms
- aveeno baby eczema therapy118K/yr
- mustela stelatopia93K/yr
- aveeno eczema therapy baby74K/yr
- aveeno baby eczema61K/yr
- mustela eczema21K/yr
- aveeno baby cream20K/yr
- stelatopia12K/yr
- aveeno baby face cream8K/yr
- baby aveeno eczema therapy12K/yr
- crema aveeno para bebes14K/yr
Top mustela stelatopia products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aveeno Baby Eczema Therapy Moisturizing Cream for Dry Itchy Skin Natural Colloidal Oat & Vitamin B5 Hypoallergenic & ph-Balanced No Added Steroids Phthalates Parabens or Fragrance 7.3 oz
Aveeno Baby$12.174.8★22,473 rev
Aveeno Baby Eczema Therapy Nighttime Body Balm Moisturizing Eczema Balm for Babies with Colloidal Oat & Ceramide Soothes Dry Itchy Skin Hypoallergenic Fragrance & Steroid Free 11 oz
Aveeno Baby$18.014.7★27,922 rev
Mustela Stelatopia Eczema-Prone Skin Emollient Baby Face Cream - Face Moisturizer with Natural Avocado & Sunflower Oil - Fragrance-Free - 1.35 fl. oz.
Mustela$15.474.6★3,265 rev
Mustela Stelatopia+ Lipid-Replenishing Cream - Moisturizer for Eczema-Prone Skin - With Natural Sunflower Oil and Prebiotic - For Newborns Babies Kids and Adults - Fragrance-Free - Various Sizes
Mustela$29.864.7★924 rev
Aveeno Baby Eczema Therapy Moisturizing Cream Natural Colloidal Oatmeal & Vitamin B5 Baby Cream for Dry Itchy Irritated Skin Due to Eczema Paraben- & Steroid-Free 12 fl. oz
Aveeno Baby$17.044.8★22,473 rev
Newest
by launch date
Aveeno Baby Daily Moisture Face Cream Oat Enriched Moisturizing Cream for Babies Sensitive Facial Skin Strengthens Skins Moisture Barrier Ultra-Hydrating Non-Greasy Fragrance-Free 1.5 oz
Aveeno Baby$14.5558 rev
Duoyeree UPF 50+ Baby Sun Protection Hat with Neck Flap Kids Infant Toddler Beach Hat for Boys Girls 2-5T
Duoyeree$10.4379 rev
Mustela Stelatopia Eczema-Prone Skin Bath Time Gift Set - Family Skin Care Essentials - Natural Avocado & Sunflower Oil - EWG Verified - 2 Items Set - Stelatopia Cleansing Oil and Stelatopia+ Cream
Mustela$50.48164 rev
Mustela Stelatopia+ Lipid-Replenishing Cream - Moisturizer for Eczema-Prone Skin - With Natural Sunflower Oil and Prebiotic - For Newborns Babies Kids and Adults - Fragrance-Free - Various Sizes
Mustela$29.86924 rev
Mustela Stelatopia+ - Lipid-Replenishing Cream - Moisturizer for Eczema-Prone Skin - With Natural Sunflower Oil and Prebiotic - For Babies Kids & Adults - Fragrance Free - 5.07 fl oz
Mustela$22.50924 rev
Trending
90-day click momentum
Baby Sun Hat 2-5 Years
MaxNova$14.964.8★
Duoyeree UPF 50+ Baby Sun Protection Hat with Neck Flap Kids Infant Toddler Beach Hat for Boys Girls 2-5T
Duoyeree$10.434.5★
Aveeno Baby Daily Moisture Face Cream Oat Enriched Moisturizing Cream for Babies Sensitive Facial Skin Strengthens Skins Moisture Barrier Ultra-Hydrating Non-Greasy Fragrance-Free 1.5 oz
Aveeno Baby$14.554.6★
Aveeno Soothing Baby Bath Treatment Single Use Packets - 5 ea
Aveeno$5.474.8★
Mustela Stelatopia+ - Lipid-Replenishing Cream - Moisturizer for Eczema-Prone Skin - With Natural Sunflower Oil and Prebiotic - For Babies Kids & Adults - Fragrance Free - 5.07 fl oz
Mustela$22.504.7★
What buyers say about mustela stelatopia
What buyers praise and complain about, mined from review topics.What buyers love
“Good moisturizer”
“helped reduce irritation quickly”
“Truly nice quality lotion”
“So soft”
“Doesn't smell bad”
“Good value for money”
“its great for sensitive skin”
“It absorbs well”
“Helpful for skin issues”
“Works well”
What buyers complain about
“Gave him a rash”
“Not moisturizing at all”
“The smell is extremely low”
“The bottle is kind of small”
“Expensive”
“Awful skin reaction”
“DID NOT WORK FOR US”
“This is a really thick cream”
“Slightly greasy if you use too much”
“Burns”
Top return reasons
Common questions
- Is mustela stelatopia profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mustela stelatopia niche?
- 5 brands and 556 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mustela stelatopia?
- Top complaints mined from reviews: Allergies, Moist/Dry, Smell. The return rate is 0.7%.
- When does demand for mustela stelatopia peak?
- Demand peaks in May–Jun; the busiest month runs 2.8× the quietest.
- What does it cost to enter the mustela stelatopia niche?
- Listings span $3.81–$50.48; the average listing price is $17.44 (sweet spot $15–$100). The average incumbent carries 8,413 reviews — the moat a new listing must climb.