Mustela Shampoo

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.

Searches, last 12 months

125K

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

10.4%

Market size, estimated

$255Ka year

Peak month

June1.3× the quietest month

Top search term

mustela shampoo79K searches a year

Listings sell for $19.64 on average, from $12.81 to $40.92. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $19.64 that is $25K to $29K a year per listing.

Average price

$19.64inside the $15 to $100 sweet spot

Price range

$12.81–$40.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,250–1,500

Revenue per listing a year

$25K–$29K

Returns

1.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #418 within Baby Care. It carries 9,659 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#418in Baby Care

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

9,659per listing

Listings tracked

9

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

76 months