Mustela Newborn Arrival Gift Set

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months

312K

Growth, 90 days vs prior 90

+6.0%

Conversion, latest week

1.7%

Market size, estimated

$143Ka year

Peak month

May2.7× the quietest month

Top search term

mustela newborn set18K searches a year

Listings sell for $27.41 on average, from $14.04 to $40.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,250 to 1,500 of them. At $27.41 that is $34K to $41K a year per listing.

Average price

$27.41inside the $15 to $100 sweet spot

Price range

$14.04–$40.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

1,250–1,500

Revenue per listing a year

$34K–$41K

Returns

1.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #5 within Gifts. It carries 10,280 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

18.5%

Average rank

#5in Gifts

Average rating

4.78 starsAmazon United States average 4.42 stars

Average reviews

10,280per listing

Listings tracked

4

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months