Mustela Face Cream Baby

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $224K a year.

Searches, last 12 months

210K

Growth, 90 days vs prior 90

-10.5%

Conversion, latest week

6.9%

Market size, estimated

$224Ka year

Peak month

May6.5× the quietest month

Top search term

baby face cream69K searches a year

Listings sell for $15.42 on average, from $8.47 to $40.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $15.42 that is $12K to $15K a year per listing.

Average price

$15.42inside the $15 to $100 sweet spot

Price range

$8.47–$40.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$12K–$15K

Returns

0.9%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Baby Care. It carries 4,622 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#113in Baby Care

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

4,622per listing

Listings tracked

18

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

75 months