Mustela Diaper Rash Cream

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $250K a year.

Searches, last 12 months

92K

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

10.5%

Market size, estimated

$250Ka year

Peak month

October1.7× the quietest month

Top search term

la petite creme20K searches a year

Listings sell for $25.76 on average, from $8.00 to $51.56. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $25.76 that is $26K to $32K a year per listing.

Average price

$25.76inside the $15 to $100 sweet spot

Price range

$8.00–$51.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

1,000–1,250

Revenue per listing a year

$26K–$32K

Returns

1.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #581 within Baby Care. It carries 478 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#581in Baby Care

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

478per listing

Listings tracked

8

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

87 months