Mustela Cleansing Water

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

-23.4%

Conversion, latest week

8.5%

Market size, estimated

$164Ka year

Peak month

January3.4× the quietest month

Top search term

baby micellar water35K searches a year

Listings sell for $17.35 on average, from $6.02 to $29.44. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $17.35 that is $13K to $17K a year per listing.

Average price

$17.35inside the $15 to $100 sweet spot

Price range

$6.02–$29.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

$13K–$17K

Returns

1.1%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Baby Care. It carries 5,230 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#119in Baby Care

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

5,230per listing

Listings tracked

9

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

72 months