Mustela Baby Oil

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months

43K

Growth, 90 days vs prior 90

-6.2%

Conversion, latest week

11.6%

Market size, estimated

$106Ka year

Peak month

April1.5× the quietest month

Top search term

mustela baby oil24K searches a year

Listings sell for $21.43 on average, from $15.41 to $26.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,250 to 1,500 of them. At $21.43 that is $27K to $32K a year per listing.

Average price

$21.43inside the $15 to $100 sweet spot

Price range

$15.41–$26.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

1,250–1,500

Revenue per listing a year

$27K–$32K

Returns

1.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #168 within Baby Care. It carries 1,964 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#168in Baby Care

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,964per listing

Listings tracked

3

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

91 months