Is mustela baby oil profitable to sell on Amazon United States?

The niche generates $106K/yr across 3 tracked products. 90-day search growth is -6.2%. Flapen's verdict: Skip it (40/100).

How competitive is the mustela baby oil niche?

1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mustela baby oil?

Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 1.5%.

When does demand for mustela baby oil peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the mustela baby oil niche?

Listings span $15.41–$26.09; the average listing price is $21.43 (sweet spot $15–$100). The average incumbent carries 1,964 reviews — the moat a new listing must climb.

mustela baby oil

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible$15.41–$26.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.43

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Okay1,963.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$106K

$106K/yr · 43K searches

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, mustela baby oil is a $106K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

mustela baby oil market data

Units sold / yr: 5K–6K; avg 1,250–1,500/product
Revenue / yr: $107K–$129K; units × avg price
Conversion rate: 11.6%
Avg BSR: #168
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 91 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Mustela100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top mustela baby oil search terms

mustela baby oil24K/yr -8.3%10.2% conv.
mustela oil14K/yr +1.4%9.6% conv.
mustela oil baby5K/yr -19.6%11.1% conv.

All search terms

Top mustela baby oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mustela Baby Oil - Moisturizing Oil for Massage - with Natural Avocado Pomegranate & Sunflower Oil - From birth on - 3.38 fl. Oz

Mustela$15.414.6★2,646 rev

Mustela Stelatopia Eczema-Prone Skin Cleansing Oil - Baby Body Wash with Natural Avocado & Sunflower Oil - Family Skin Care Essentials - EWG Verified - Fragrance-Free & Tear Free - 16.9 fl. oz.

Mustela$26.094.6★2,134 rev

Mustela Maternity Stretch Marks Oil - Natural Pregnancy Skincare Belly Massage Oil with Vitamin E Avocado Maracuja & Sunflower Oil - EWG Verified & Fragrance Free - 3.55 fl. oz.

Mustela$22.794.4★1,111 rev

Newest

by launch date

Mustela Baby Oil - Moisturizing Oil for Massage - with Natural Avocado Pomegranate & Sunflower Oil - From birth on - 3.38 fl. Oz

Mustela$15.412,646 rev

5y ago

Mustela Stelatopia Eczema-Prone Skin Cleansing Oil - Baby Body Wash with Natural Avocado & Sunflower Oil - Family Skin Care Essentials - EWG Verified - Fragrance-Free & Tear Free - 16.9 fl. oz.

Mustela$26.092,134 rev

6y ago

Mustela Maternity Stretch Marks Oil - Natural Pregnancy Skincare Belly Massage Oil with Vitamin E Avocado Maracuja & Sunflower Oil - EWG Verified & Fragrance Free - 3.55 fl. oz.

Mustela$22.791,111 rev

6y ago

What buyers say about mustela baby oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“I love that is scent free”

Moist/Dry15%

“Moisturizing”

Quality-Overall14%

“Good quality”

Soft Feel7%

“Love this for any type of skin actually, makes it feel nice and smooth”

Value For Money7%

“its worth it”

Oily/Greasy4%

“Great oil”

Allergies4%

“very soft, avoids irritation not harsh as other soaps or dry”

Suitability Combination Skin2%

“Great for sensitive”

Suitability Oily Skin1%

“I absolutely love this oil”

Texture/Consistency-Overall1%

“Great texture”

What buyers complain about

Allergies24%

“Caused a rash”

Smell22%

“I dont love the smell”

Moist/Dry9%

“But doesn't moisturize well”

Skin Health5%

“Broke my babys skin with tiny bumps”

Size-Overall5%

“I wish the bottle size was bigger for the amount of the money”

Oily/Greasy3%

“dirty oily on the bottle”

Value For Money2%

“Too expensive for size of bottle”

Quality-Overall2%

“the quality dropped over time”

Product Condition2%

“It was used”

Advertised Vs Actual Product1%

“NOT WHAT I WAS EXPECTING”

Top return reasons

Smell33%

Product Condition13%

Size-Overall9%

Advertised Vs Actual Product8%

Functionality-Overall7%

Oily/Greasy6%

Value For Money5%

Moist/Dry3%

Defective Material/Parts2%