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Muslin Washcloths

Fail

The products selling today already average 4.7★, so Muslin Washcloths is a Fail.

Flapen Score
43
43 / 100
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Market size
$161K/yr345K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
56%top-5 click share · 15 brands · 23 sellers

Flapen Score

Muslin Washcloths against its category

The dotted line is the Baby Products average. Past it, Muslin Washcloths is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muslin Washcloths market on Amazon at a glance

Shoppers on Amazon United States searched for Muslin Washcloths 345K times last year and spent an estimated $161K. The top 5 brands take 70% of clicks. Demand peaks in Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
345K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
3.9%
Market size, estimated
$161Ka year
Peak month
October1.8× the quietest month
Top search term
muslin washcloths baby104K searches a year

02 · Price

A sale here is worth $12.07.

Listings sell for $12.07 on average, from $6.79 to $19.49. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $12.07 that is $3K to $6K a year per listing.

Average price
$12.07under the $15 to $100 sweet spot
Price range
$6.79–$19.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #39 within Baby Care. It carries 5,651 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#39in Baby Care
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
5,651per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Muslin Washcloths products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

23

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

23%

  • Brand 127%
  • Brand 219%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Muslin Washcloths search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Muslin Washcloths search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • muslin washcloths baby104K/yr
  • muslin washcloths61K/yr
  • muslin wash cloths25K/yr
  • muslin baby washcloths33K/yr
  • baby muslin washcloths24K/yr
  • muslim washcloths baby16K/yr
  • muslin face cloths19K/yr
  • comfy cubs muslin baby washcloths5K/yr
  • baby washcloths muslin8K/yr
  • muslin washcloth6K/yr

Reviews and returns

What reviews say buyers love and hate about Muslin Washcloths

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Thickness”
1.2%of orders come back
“a little thick”
A buyer, on “Thickness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Muslin Washcloths questions

Answered from the same tracked data.