muslin cloth
Skip itSoft demand (-6.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Good$14.65avg listing price — sweet spot $15–$100
Price range
Good$4.91–$37.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$104K$104K/yr · 239K searches
Review moat
Bad4,902.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, muslin cloth is a $104K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Apr–May. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
muslin cloth market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $117K–$147K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 1.4%
- Avg brand age
- 38 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
38
Top-5 brand share
51%
Top 20: 97%
Top-5 click share
48%
Top 20: 89%
Open market
43%
- Pro Goleem22%
- Olicity9%
- COTTON FARM FROM MEDITERRANEAN7%
- Cuddle Campus6%
- LYRICHOM BABY6%
- GLLQUEN BABY6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.1×
Top muslin cloth search terms
- muselinas para bebe77K/yr
- muslin cloth85K/yr
- muslin baby34K/yr
- baby muslin18K/yr
- muselina14K/yr
- muselinas11K/yr
Top muslin cloth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pro Goleem 3-Pack Muslin Baby Mittens for Newborn 100% Cotton No Scratch Soft Breathable Gloves with Elastic Strap for Baby Boy and Girls 0-6 months Brown Beige Grey
Pro Goleem$8.014.6★1,054 rev
Organic Cheese Cloths GOTS Certified Grade 100 36x36Inch Reusable Cheese Cloth with Closed Edges Fabric Fine Mesh Cloth Unbleached Cotton Muslin Cheesecloth for Straining Cooking Crafts - 9 Sq.Ft
Olicity$4.914.6★13,623 rev
Cotton Farm Grade 100 XL Cheese Cloth for Straining & Cooking; 36x36 Inch; 100% Unbleached Cotton Cheesecloth; Reusable with Finished Edges Butter Muslin
COTTON FARM FROM MEDITERRANEAN$5.944.6★14,763 rev
Cuddle Campus Baby Washcloths 6 Packs Muslin Washcloths Baby Cotton Burp Cloths Extra Absorbent and Soft Wash Clothes for Newborns 12x12 Inches
Cuddle Campus$6.794.6★691 rev
Comfy Cubs Muslin Burp Cloths 20 x 10 Pack of 10 - Large 6-Layer Ultra Absorbent 100% Cotton for Baby Drool and Messes - Soft Safe & Gentle Baby Burp Cloths for Boys & Girls - Multi
Comfy Cubs$19.654.8★40,598 rev
Newest
by launch date
CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blankets for Girls Large 31.5 x 43.3 Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Flowers
CIVARUA KIDS$22.92268 rev
SWEET DOLPHIN 12 Pack Muslin Burp Cloths Large 100% Cotton Burping Clothes for Baby Drool - Absorbent and Soft Boys & Girls Milk Spit Up Rags for Newborn Essentials Registry - Dewy Petal
SWEET DOLPHIN$13.444,545 rev
Momcozy Muslin Swaddle Blankets 4-Pack Breathable and Skin-Friendly Receiving Blankets for Boys Best Wishes Swaddle Blanket Shower Gifts & Baby Registry Essentials Large 47x47 Bravery
Momcozy$32.308,106 rev
MIGIOL Baby Burp Cloths 100% Cotton Newborn Muslin Burp Cloths 10x20 inches Baby Essentials Pink & Coffee 5-Pack
MIGIOL$9.122,402 rev
PEASUG 100% Cotton Muslin Fabric 63 Inch X 2 Yards Unbleached Muslin Fabric by The Yard Medium Weight Draping Fabrics Suitable for Sewing Embroidery Garments Crafts Material-Natural
PEASUG$10.45655 rev
Trending
90-day click momentumCIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blankets for Girls Large 31.5 x 43.3 Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Flowers
CIVARUA KIDS$22.924.7★
SWEET DOLPHIN 12 Pack Muslin Burp Cloths Large 100% Cotton Burping Clothes for Baby Drool - Absorbent and Soft Boys & Girls Milk Spit Up Rags for Newborn Essentials Registry - Dewy Petal
SWEET DOLPHIN$13.444.8★
Pro Goleem 3-Pack Muslin Baby Mittens for Newborn 100% Cotton No Scratch Soft Breathable Gloves with Elastic Strap for Baby Boy and Girls 0-6 months Brown Beige Grey
Pro Goleem$8.014.6★
Paoeyrb 6Pcs 20x20Inch Cheese Cloth 100Percent Organic Unbleached Pure Cotton Muslin Cloth Reusable Cheesecloth Premium Cheesecloth for Straining Cooking Bread Butter
Paoeyrb$5.184.7★
Momcozy Muslin Swaddle Blankets 4-Pack Breathable and Skin-Friendly Receiving Blankets for Boys Best Wishes Swaddle Blanket Shower Gifts & Baby Registry Essentials Large 47x47 Bravery
Momcozy$32.304.8★
What buyers say about muslin cloth
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product, arrived quickly, fulfills what it promises and the quality is very good”
“Soft and Absorbent”
“Good fit”
“They are absorbent”
“As described”
“Great value”
“true to color”
“Very handy”
“These have held up well in the wash after 8 months of constant use”
“Fine material,”
What buyers complain about
“Theyre not as thick as I thought theyd be”
“Much larger than it seems”
“Extremely low quality”
“False advertisement”
“Poor material”
“not soft at all”
“They shrink a little the first time they're washed”
“Falls Apart Too Easily”
“Not absorbent”
“Bad smell”
Top return reasons
Common questions
- Is muslin cloth profitable to sell on Amazon United States?
- The niche generates $104K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the muslin cloth niche?
- 22 brands and 38 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in muslin cloth?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 1.4%.
- When does demand for muslin cloth peak?
- Demand peaks in Apr–May; the busiest month runs 2.1× the quietest.
- What does it cost to enter the muslin cloth niche?
- Listings span $4.91–$37.35; the average listing price is $14.65 (sweet spot $15–$100). The average incumbent carries 4,902 reviews — the moat a new listing must climb.