Muslin Baby Towel

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.

Searches, last 12 months

345K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

2.7%

Market size, estimated

$179Ka year

Peak month

June1.5× the quietest month

Top search term

muslin towels47K searches a year

Listings sell for $19.09 on average, from $6.79 to $44.68. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $19.09 that is $5K to $10K a year per listing.

Average price

$19.09inside the $15 to $100 sweet spot

Price range

$6.79–$44.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

1.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #74 within Baby Care. It carries 1,196 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#74in Baby Care

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

1,196per listing

Listings tracked

31

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

42 months