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Mushroom Night Light

Fail

Shoppers spend an estimated $68K a year here, so Mushroom Night Light is a Fail.

Flapen Score
44
44 / 100
Ranks 1,202 of 2,472 Baby Products niches · on the category median
Market size
$68K/yr162K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
50%top-5 click share · 17 brands · 20 sellers

Flapen Score

Mushroom Night Light against its category

The dotted line is the Baby Products average. Past it, Mushroom Night Light is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mushroom Night Light market on Amazon at a glance

Shoppers on Amazon United States searched for Mushroom Night Light 162K times last year and spent an estimated $68K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
3.7%
Market size, estimated
$68Ka year
Peak month
December3.0× the quietest month
Top search term
mushroom night light105K searches a year

02 · Price

A sale here is worth $11.32.

Listings sell for $11.32 on average, from $5.69 to $22.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.32 that is $3K to $6K a year per listing.

Average price
$11.32under the $15 to $100 sweet spot
Price range
$5.69–$22.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,865 within Décor. It carries 2,516 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#1,865in Décor
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
2,516per listing
Listings tracked
27

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mushroom Night Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

20

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

15%

  • Brand 134%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 69%
  • Open — no brand owns it (11 brands, 15%)

Demand

Mushroom Night Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Mushroom Night Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mushroom night light105K/yr
  • mushroom night light plug in14K/yr
  • mushroom nightlight16K/yr
  • night light mushroom6K/yr
  • mushroom night lamp4K/yr
  • mushroom nightlight plug in12K/yr
  • mushroom night lights3K/yr
  • led mushroom night light2K/yr

Reviews and returns

What reviews say buyers love and hate about Mushroom Night Light

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Bigger thsn”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mushroom Night Light questions

Answered from the same tracked data.