Is mushroom night light profitable to sell on Amazon United States?

The niche generates $68K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (44/100).

How competitive is the mushroom night light niche?

17 brands and 20 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in mushroom night light?

Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Quality-Overall. The return rate is 1.8%.

When does demand for mushroom night light peak?

Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the mushroom night light niche?

Listings span $5.69–$22.91; the average listing price is $11.32 (sweet spot $15–$100). The average incumbent carries 2,516 reviews — the moat a new listing must climb.

mushroom night light

Skip it

A small market ($68K/yr) — this niche doesn't clear our bar today.

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay$5.69–$22.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.32

avg listing price — sweet spot $15–$100

Review moat

Okay2,516.48

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Market size

Bad$68K

$68K/yr · 162K searches

According to Flapen's Amazon United States niche tracking, mushroom night light is a $68K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

mushroom night light market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $68K–$91K; units × avg price
Conversion rate: 3.7%
Avg BSR: #1,865
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 2.3%
Avg brand age: 30 months
Avg seller age: 135 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

15%

AUSAYE34%
Rienar13%
UTLK10%
APAKI9%
Honoson9%
Kazgroth9%
Open — no brand owns it (11 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top mushroom night light search terms

mushroom night light105K/yr -15.0%2.9% conv.
mushroom night light plug in14K/yr +15.2%3.8% conv.
mushroom nightlight16K/yr -16.4%2.4% conv.
night light mushroom6K/yr +6.2%3.8% conv.
mushroom night lamp4K/yr -13.8%0.6% conv.
mushroom nightlight plug in12K/yr -57.9%3.1% conv.
mushroom night lights3K/yr +26.6%3.7% conv.
led mushroom night light2K/yr +7.6%1.0% conv.

All search terms

Top mushroom night light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rienar Sensor Led Night Light Color Changing Plug-in LED Mushroom Dream Bed Lamp

Rienar$6.214.4★18,573 rev

AUSAYE Sensor LED Night Light Plug in Wall Lamp Energy Saving NightLight Cute Mushroom Night Lights for Adults Kids Bedroom Bathroom Toilet Stairs Kitchen Hallway Corridor Warm White

AUSAYE$8.944.3★5,925 rev

UTLK [3 Pack Plug-in LED Mushroom Night Light Lamp with Dusk to Dawn Sensor Plug in Bed Cute Nightlight lamp Wall Baby Lights for Kids Children (7-Color)

UTLK$16.704.5★1,253 rev

Honoson 4 Pieces Mushroom Night Light LED Night Light Plug in Lamp 7 Color Magic Mini Pretty Mushroom Shaped Lamp Adults(7-Color Light with White Cover)

Honoson$9.944.5★1,604 rev

AUSAYE 2Pack Mushroom Night Light Plug in Lamp Led Lights for Adults Kids Baby Children NightLight Wall Decor Lamp Bedroom Bathroom Toilet Stairs Kitchen Hallway

AUSAYE$14.554.4★3,440 rev

Newest

by launch date

APAKI LED Mushroom Night Light Plug in Lamp Light Sensor Night Lights Plug into Wall Dusk to Dawn Sensor Night Light for Adults Kids Room Bedroom Bathroom Hallway Kitchen (1 Color Changing)

APAKI$7.1114 rev

5mo ago

APAKI LED Mushroom Night Light Plug in Lamp Light Sensor Night Lights Plug into Wall Dusk to Dawn Sensor Night Light for Adults Kids Room Bedroom Bathroom Hallway Kitchen (1 Warm White)

APAKI$6.9214 rev

5mo ago

APAKI LED Mushroom Night Light Plug in Night Lights with 3 Color Model Kids Room Decor Christmas Birthday Gift Nightlight (3 Led Colors-Natural Soft White/Warm White)

APAKI$13.054 rev

6mo ago

AuroraNiteBeam Kids Night Light Mushroom Bunny Silicone Nursery Lamp Tap Control 3-Level Dimmable 30/60Min Timer 1200mAh Rechargeable Cordless LED Bedside Sleep Light for Toddler Baby Bedroom

AuroraNiteBeam$22.9111 rev

7mo ago

Night Lights Plug into Wall - Sensor LED Mushroom Light Cute Energy Saving Mushroom Lamp for Adults Kids Living Room Bedroom Kitchen Bathroom Toilet Stairs Hallway Corridor Gift Ideal Warm White

ZEZHOU$6.681,361 rev

11mo ago

What buyers say about mushroom night light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow35%

“Perfect brightness”

Color12%

“The colors are so pretty”

Night Vision6%

“Cute way to see at night”

Quality-Overall6%

“The build quality feels solid”

Durability5%

“It is highly durable”

Design-Overall4%

“would go with a wide variety of decor”

Advertised Vs Actual Product3%

“As advertised”

Value For Money3%

“It's worth the money”

Size-Overall3%

“Just the right size”

Ease Of Use3%

“Easy to use too”

What buyers complain about

Size-Overall14%

“Bigger thsn”

Brightness/Shine/Glow13%

“A little too dim”

Quality-Overall11%

“Poor quality”

Functionality-Overall7%

“it won't light that up either, plug it in or not, it does not do anything”

Color6%

“I just thought it would be color changing”

Advertised Vs Actual Product5%

“Picture was deceiving”

Charging5%

“The charging port was bent”

Material Quality4%

“Cheap material”

Durability4%

“it broke the first time my friend plugged it in”

Value For Money4%

“Cheap”

Top return reasons

Brightness/Shine/Glow20%

Size-Overall12%

Advertised Vs Actual Product10%

Color10%

Functionality-Overall9%

Quality-Overall8%

Bulb Flicker/Dimming/Color7%

Defective Material/Parts5%

Material Quality5%

Charging2%

Common questions

Is mushroom night light profitable to sell on Amazon United States?: The niche generates $68K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (44/100).
How competitive is the mushroom night light niche?: 17 brands and 20 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in mushroom night light?: Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Quality-Overall. The return rate is 1.8%.
When does demand for mushroom night light peak?: Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the mushroom night light niche?: Listings span $5.69–$22.91; the average listing price is $11.32 (sweet spot $15–$100). The average incumbent carries 2,516 reviews — the moat a new listing must climb.