Is motif luna flanges profitable to sell on Amazon United States?

The niche generates $49K/yr across 25 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Skip it (48/100).

How competitive is the motif luna flanges niche?

7 brands and 10 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in motif luna flanges?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Compatibility-Overall. The return rate is 3.3%.

When does demand for motif luna flanges peak?

Demand peaks in Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the motif luna flanges niche?

Listings span $6.98–$58.56; the average listing price is $19.05 (sweet spot $15–$100). The average incumbent carries 758 reviews — the moat a new listing must climb.

motif luna flanges

Skip it

A small market ($49K/yr) — this niche doesn't clear our bar today.

Avg price

Great$19.05

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$6.98–$58.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good757.68

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Growth

Good+20.4%

90-day search growth — must beat 0% to launch

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$49K

$49K/yr · 56K searches

According to Flapen's Amazon United States niche tracking, motif luna flanges is a $49K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep. Verdict: Skip it — 48/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

motif luna flanges market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $38K–$48K; units × avg price
Conversion rate: 4.5%
Avg BSR: #99
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 1.8%
Avg brand age: 28 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

eufy Security39%
Nursi Luna18%
BDICOVE16%
Nuliie12%
IVARONAL6%
Wevedk5%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.4% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.6×

Open Trend

Top motif luna flanges search terms

eufy flange inserts23K/yr +19.8%3.8% conv.
eufy s1 pro flange inserts8K/yr +100.1%3.7% conv.
eufy s1 flange inserts6K/yr +16.3%4.3% conv.
eufy flange6K/yr +35.7%4.7% conv.
flange inserts for eufy s1 pro6K/yr -14.0%2.4% conv.
eufy breast pump flange insert5K/yr +13.7%5.4% conv.
legendairy flange inserts eufy2K/yr -72.0%0.0% conv.

All search terms

Top motif luna flanges products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

eufy Security Original 15mm Sizing Inserts (2-Pack) for Wearable Breast Pump S1/S1 Pro/E10/E20 Silicone Sizing Inserts Easy to Install and Use Comfortable and Precise Fit for Better Suction

eufy Security$24.474.3★135 rev

Nursi Luna Flange Inserts 10PCS 13/15/17/19/21mm for 24mm Flanges/Shield of Most Pumps Flange Sizing Kit Silicone Flanges Insert Breastfeeding Essentials Kit for New Moms

Nursi Luna$10.054.6★2,006 rev

Nuliie 3-in-1 Flange Sizing Kit 13/15/17/19/21mm for 24mm Electric Double Breast Pump Flange/Shield 10PCS Silicone Flange Inserts to Boost Pumping Efficiency & Comfort BPA-Free Essential for Moms

Nuliie$9.684.6★4,179 rev

10PCS Breast Pump Flange Insert Kit - 14/16/18/20/22mm*2pc for Momcozy M5/M9/M6/S12 Pro/V1 pro/V2 pro Spectra S1/S2 Eufy E10/S1 Pro Medela/Elvie/Lansinoh/Paruu P10 Breast Pump Wearable Pumps

BDICOVE$9.904.5★635 rev

eufy Security Original 24mm Flange (2-Pack) Replacement Accessories for Wearable Breast Pump E20/S1/S1 Pro HeatFlow Technology Food-Grade Silicone Durable Comfortable Ergonomic Fit

eufy Security$55.794.7★182 rev

Newest

by launch date

6pcs Flange Insert 21mm Compatible with eufy S1 pro/S1/E20/E10 Wearable Breast Pump 21mm Flange Sizing Kit for eufy Pump BPA Free Silicone Comfortable and Precise Fit for Better Suction

Wevedk$7.925 rev

3mo ago

2 Set Overall Pump Parts and 6pcs 17/19/21mm Flange Insert for eufy E20/S1/S1 Pro Pump Including Non-Heated 24mm Flange Collector Valves Diaphragms 17/19/21mm Inserts 2 Overall-Non-Heated

Wevedk$58.5615 rev

5mo ago

Nuliie 5-in-1 Flange Sizing Kit 12/14/16/18/20mm for 24mm Flange/Shield of Most Pumps 10PCS Silicone Flange Inserts to Boost Pumping Efficiency & Comfort BPA-Free Pump Essential for Moms

Nuliie$9.90445 rev

5mo ago

10PC Flange Insert 13/15/17/19/21mm*2 Compatible with eufy S1 Pro/S1/E20/E10 Wearable Pump for Momcozy/Spectra/Medela/Elvie/Lansinoh/Paruu with 24mm Flange/Shield Pump

Wevedk$7.8144 rev

7mo ago

2pcs 17mm Flange Insert Compatible with eufy S1 Pro/S1/E10/E20 Fit for Momcozy M9/M6/M5/S12 pro Breast Pump Replace for Spectra/Medela/MomMed/eufy/Lansinoh/Elvie with 24mm Flange/Shield

IVARONAL$7.88279 rev

1y ago

What buyers say about motif luna flanges

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall36%

“Stays in place perfectly”

Quality-Overall12%

“Its a practical and well-made product”

Comfort-Overall9%

“So comfortable”

Ease Of Use7%

“The kit was somewhat easy to use for the most part”

Value For Money7%

“Good product for price”

Ease Of Cleaning5%

“The little cleaning sponge is wonderful”

Advertised Vs Actual Product5%

“Does the job as advertised”

Breastfeeding Friendly4%

“Very helpful and useful for breastfeeding”

Durability2%

“durable”

Compatibility-Overall2%

“Compatible with Frida Mom manual pump”

What buyers complain about

Size-Overall25%

“Does NOT fit”

Quality-Overall8%

“are not the same quality as the originals”

Compatibility-Overall6%

“Not compatible with Spectra”

Durability5%

“one of the flange inserts tore right apart immediately after opening”

Leak-Proof5%

“Flanges began not sealing and leaking”

Comfort-Overall5%

“Very uncomfortable”

Material Quality4%

“Inconsistent Quality/Material”

Value For Money3%

“So bought these being cheap”

Functionality-Overall3%

“Doesnt work”

Ease Of Cleaning3%

“they are kind of a pain to insert and clean and the output isnt as good as just using the correct size pump accessory”

Top return reasons

Size-Overall57%

Functionality-Overall8%

Advertised Vs Actual Product6%

Defective Material/Parts5%

Material Quality3%