Mommy to Be

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

-27.6%

Conversion, latest week

2.7%

Market size, estimated

$72Ka year

Peak month

December6.0× the quietest month

Top search term

congratulations baby gift10K searches a year

Listings sell for $20.42 on average, from $5.03 to $44.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $20.42 that is $0 to $2K a year per listing.

Average price

$20.42inside the $15 to $100 sweet spot

Price range

$5.03–$44.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #3,303 within Gifts. It carries 2,555 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

98%

Out of stock, average day

8.1%

Average rank

#3,303in Gifts

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

2,555per listing

Listings tracked

64

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

33 months