Is Mommy Hook profitable to sell on Amazon United States?

Flapen scores Mommy Hook 32 out of 100 on Amazon United States, a Fail. Shoppers spend $30K a year across 9 tracked products. Search demand grew +20.4% in the last 90 days.

How competitive is the Mommy Hook niche on Amazon United States?

8 brands and 14 sellers compete in Mommy Hook on Amazon United States. The top 5 Mommy Hook products take 84% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Mommy Hook?

Mommy Hook buyers on Amazon United States complain most about Durability, Quality-Overall, and Size-Overall. An estimated 3.2% of orders come back.

When does demand for Mommy Hook peak?

Search demand for Mommy Hook on Amazon United States peaks in Jul, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Mommy Hook niche?

Mommy Hook sells for $8.85 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.69 to $12.16. The average product has 5,047 reviews, the count a new listing must catch up to.

Mommy Hook

Fail

Prices span $5.69–$12.16, mostly outside the sweet spot, so Mommy Hook is a Fail.

Flapen Score: 32
32 / 100Ranks 2,149 of 2,472 Baby Products niches · −12 vs the category median of 44
Market size: $30K/yr27K searches / yr
90-day growth: +20.4%search demand this quarter
Competition: 84%top-5 click share · 8 brands · 14 sellers

Flapen Score

Mommy Hook against its category

The dotted line is the Baby Products average. Past it, Mommy Hook is stronger. Inside it, weaker.

32Fail

This niche Category average

See the method

Market

The Mommy Hook market on Amazon at a glance

Shoppers on Amazon United States searched for Mommy Hook 27K times last year and spent an estimated $30K. The top 5 brands take 90% of clicks. Demand peaks in Jul. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months: 27K
Growth, 90 days vs prior 90: +20.4%
Conversion, latest week: 12.9%
Market size, estimated: $30Ka year
Peak month: July1.7× the quietest month
Top search term: mommy hook14K searches a year

02 · Price

A sale here is worth $8.85.

Listings sell for $8.85 on average, from $5.69 to $12.16. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $8.85 that is $2K to $4K a year per listing.

Average price: $8.85under the $15 to $100 sweet spot
Price range: $5.69–$12.16
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–3K
Units per listing a year: 250–500
Revenue per listing a year: $2K–$4K
Returns: 3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #19 within Strollers & Accessories. It carries 5,047 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 100%
Out of stock, average day: 0.9%
Average rank: #19in Strollers & Accessories
Average rating: 4.69 starsAmazon United States average 4.42 stars
Average reviews: 5,047per listing
Listings tracked: 9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Mommy Hook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Brand 138%
Brand 228%
Brand 310%
Brand 48%
Brand 56%
Brand 66%
Open — no brand owns it (2 brands, 5%)

Demand

Mommy Hook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Mommy Hook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

mommy hook14K/yr +18.3%8.8% conv.
mommy hook for stroller heavy duty4K/yr +21.7%10.9% conv.
mom hook4K/yr +13.8%11.4% conv.
the mommy hook2K/yr +43.3%8.2% conv.
mom hook for stroller2K/yr +5.7%12.0% conv.
mommy hook for stroller682/yr +112.5%7.7% conv.

Reviews and returns

What reviews say buyers love and hate about Mommy Hook

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”

29%of negative reviews mention “Durability”

3.2%of orders come back

“broke so easily”

A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Mommy Hook questions

Answered from the same tracked data.

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