Mommy and Me Pack N Play Mattress
FailDemand is soft, at -88.4% this quarter, so Mommy and Me Pack N Play Mattress is a Fail.
- Flapen Score
- 21 / 100Ranks 2,430 of 2,472 Baby Products niches · −23 vs the category median of 4421
- Market size
- $20K/yr24K searches / yr
- 90-day growth
- -88.4%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 6 sellers
Flapen Score
Mommy and Me Pack N Play Mattress against its category
The dotted line is the Baby Products average. Past it, Mommy and Me Pack N Play Mattress is stronger. Inside it, weaker.
Market
The Mommy and Me Pack N Play Mattress market on Amazon at a glance
Shoppers on Amazon United States searched for Mommy and Me Pack N Play Mattress 24K times last year and spent an estimated $20K. All 4 brands take every click. Flapen scores it 21 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -88.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- -88.4%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $20Ka year
- Top search term
- mommy and me pack and play mattress4K searches a year
02 · Price
A sale here is worth $35.90.
Listings sell for $35.90 on average, from $27.93 to $39.42. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $35.90 that is $4K to $9K a year per listing.
- Average price
- $35.90inside the $15 to $100 sweet spot
- Price range
- $27.93–$39.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #8 within Bedding. It carries 10,687 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 9.6%
- Average rank
- #8in Bedding
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 10,687per listing
- Listings tracked
- 5
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Mommy and Me Pack N Play Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 137%
- Brand 231%
- Brand 326%
- Brand 47%
Demand
Mommy and Me Pack N Play Mattress search demand
Weekly searches over the year. Pick a range.
Search terms
Top Mommy and Me Pack N Play Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mommy and me pack and play mattress4K/yr
- mommy and me playpen mattress2K/yr
- mommy and me mattress6K/yr
- mommy and me pack n play mattress10K/yr
- mommy and me mattress pad3K/yr
Reviews and returns
What reviews say buyers love and hate about Mommy and Me Pack N Play Mattress
We read the reviews and the return reasons for every product selling here.
“Not as thick as it was made to seem”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mommy and Me Pack N Play Mattress questions
Answered from the same tracked data.









