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Mommy and Me Pack N Play Mattress

Fail

Demand is soft, at -88.4% this quarter, so Mommy and Me Pack N Play Mattress is a Fail.

Flapen Score
21
21 / 100
Ranks 2,430 of 2,472 Baby Products niches · −23 vs the category median of 44
Market size
$20K/yr24K searches / yr
90-day growth
-88.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

Mommy and Me Pack N Play Mattress against its category

The dotted line is the Baby Products average. Past it, Mommy and Me Pack N Play Mattress is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mommy and Me Pack N Play Mattress market on Amazon at a glance

Shoppers on Amazon United States searched for Mommy and Me Pack N Play Mattress 24K times last year and spent an estimated $20K. All 4 brands take every click. Flapen scores it 21 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -88.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-88.4%
Conversion, latest week
2.3%
Market size, estimated
$20Ka year
Top search term
mommy and me pack and play mattress4K searches a year

02 · Price

A sale here is worth $35.90.

Listings sell for $35.90 on average, from $27.93 to $39.42. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $35.90 that is $4K to $9K a year per listing.

Average price
$35.90inside the $15 to $100 sweet spot
Price range
$27.93–$39.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #8 within Bedding. It carries 10,687 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#8in Bedding
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
10,687per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Mommy and Me Pack N Play Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 137%
  • Brand 231%
  • Brand 326%
  • Brand 47%

Demand

Mommy and Me Pack N Play Mattress search demand

Weekly searches over the year. Pick a range.

200150Spike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Mommy and Me Pack N Play Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mommy and me pack and play mattress4K/yr
  • mommy and me playpen mattress2K/yr
  • mommy and me mattress6K/yr
  • mommy and me pack n play mattress10K/yr
  • mommy and me mattress pad3K/yr

Reviews and returns

What reviews say buyers love and hate about Mommy and Me Pack N Play Mattress

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Thickness”
3.3%of orders come back
“Not as thick as it was made to seem”
A buyer, on “Thickness”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mommy and Me Pack N Play Mattress questions

Answered from the same tracked data.