Is mommy and me pack n play mattress profitable to sell on Amazon United States?

The niche generates $20K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -88.4%. Flapen's verdict: Skip it (21/100).

How competitive is the mommy and me pack n play mattress niche?

4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mommy and me pack n play mattress?

Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Size-Overall. The return rate is 3.3%.

What does it cost to enter the mommy and me pack n play mattress niche?

Listings span $27.93–$39.42; the average listing price is $35.90 (sweet spot $15–$100). The average incumbent carries 10,687 reviews — the moat a new listing must climb.

mommy and me pack n play mattress

Skip it

Soft demand (-88.4% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$35.90

avg listing price — sweet spot $15–$100

Price range

Incredible$27.93–$39.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad10,686.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$20K

$20K/yr · 24K searches

Growth

Bad-88.4%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, mommy and me pack n play mattress is a $20K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 21/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

mommy and me pack n play mattress market data

Units sold / yr: 750–1K; avg 100–250/product
Revenue / yr: $27K–$36K; units × avg price
Conversion rate: 2.3%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 9.6%
Avg brand age: 26 months
Avg seller age: 254 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Lilian&Gema37%
EMBRA LOVE31%
Hiccapop26%
YENING7%

Demand

Weekly Amazon search volume, last 23 weeks — -88.4% search growth over the last 90 days.

Open Trend

Top mommy and me pack n play mattress search terms

mommy and me pack and play mattress4K/yr -64.3%5.1% conv.
mommy and me playpen mattress2K/yr -83.7%0.9% conv.
mommy and me mattress6K/yr -94.8%0.0% conv.
mommy and me pack n play mattress10K/yr -95.9%1.3% conv.
mommy and me mattress pad3K/yr -86.5%3.0% conv.

All search terms

Top mommy and me pack n play mattress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lilian&Gema Pack and Play Mattress 38x26x1.5 Portable Mattress for Playpen Pack N Play Mattress Topper Soft Breathable and Waterproof Washable Cover for Baby Toddler

Lilian&Gema$36.604.7★503 rev

EMBRA LOVE Pack n Play Mattresses (38x26x1.5) Bamboo Cover Breathable %100 Waterproof Non-Toxic Washable I Dual-Sided Gel Memory Foam I Toddler&Baby Pack and Play Mattress Pad Fits Playard&Playpen

EMBRA LOVE$39.424.7★182 rev

Hiccapop Playard Mattress Pad (38x26x1.25) Playpen Pad Portable Crib Mattress with Carry Bag 1.25 Thick

Hiccapop$37.854.8★25,631 rev

Hiccapop Playard Mattress Pad (38x26x1) Playpen Pad Portable Crib Mattress with Carry Bag 1 Thick

Hiccapop$37.724.8★25,631 rev

YENING Pack and Play Mattress Topper Baby Pack N Play Mattresses for Playpen and Playard with Washable Cover 38x26x1 1 Pack Firm Foam

YENING$27.934.6★1,487 rev

Newest

by launch date

Hiccapop Playard Mattress Pad (38x26x1.25) Playpen Pad Portable Crib Mattress with Carry Bag 1.25 Thick

Hiccapop$37.8525,631 rev

6mo ago

Hiccapop Playard Mattress Pad (38x26x1) Playpen Pad Portable Crib Mattress with Carry Bag 1 Thick

Hiccapop$37.7225,631 rev

1y ago

EMBRA LOVE Pack n Play Mattresses (38x26x1.5) Bamboo Cover Breathable %100 Waterproof Non-Toxic Washable I Dual-Sided Gel Memory Foam I Toddler&Baby Pack and Play Mattress Pad Fits Playard&Playpen

EMBRA LOVE$39.42182 rev

1y ago

Lilian&Gema Pack and Play Mattress 38x26x1.5 Portable Mattress for Playpen Pack N Play Mattress Topper Soft Breathable and Waterproof Washable Cover for Baby Toddler

Lilian&Gema$36.60503 rev

2y ago

YENING Pack and Play Mattress Topper Baby Pack N Play Mattresses for Playpen and Playard with Washable Cover 38x26x1 1 Pack Firm Foam

YENING$27.931,487 rev

2y ago

What buyers say about mommy and me pack n play mattress

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fits great”

Comfort-Overall15%

“Soft and comfortable”

Soft Feel9%

“Its very soft”

Quality-Overall7%

“Good quality and light weight mattress”

Value For Money6%

“Well worth it”

Sleep Quality5%

“he sleeps great”

Thickness4%

“keeps its cushion thickness”

Cushion4%

“Comfy and perfect level of cushion”

Ease Of Use2%

“Easy to use”

Portability2%

“Perfect for travel”

What buyers complain about

Thickness24%

“Not as thick as it was made to seem”

Advertised Vs Actual Product13%

“Inaccurate description”

Size-Overall9%

“Too small”

Sleep Quality6%

“She didn't like sleeping in her pack”

Quality-Overall3%

“Totally changed a great product to a mediocre one”

Cushion3%

“Too thin, not enough cushion”

Value For Money3%

“more expensive than the 1 inch pads”

Strength2%

“Flimsy and flat”

Flatness2%

“the padding is way thicker I had a baby in 2025 Im upset with the padding in new model also it doesnt fold like the old date model do not get this its literally like flat as paper”

Comfort-Overall2%

“Thickness is okay not super comfy unfortunately”

Top return reasons

Size-Overall36%

Thin16%

Thickness16%

Advertised Vs Actual Product6%

Cushion3%

Comfort-Overall3%

Value For Money2%

Quality-Overall2%

Product Condition2%

Width1%

Common questions

Is mommy and me pack n play mattress profitable to sell on Amazon United States?: The niche generates $20K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -88.4%. Flapen's verdict: Skip it (21/100).
How competitive is the mommy and me pack n play mattress niche?: 4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mommy and me pack n play mattress?: Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Size-Overall. The return rate is 3.3%.
What does it cost to enter the mommy and me pack n play mattress niche?: Listings span $27.93–$39.42; the average listing price is $35.90 (sweet spot $15–$100). The average incumbent carries 10,687 reviews — the moat a new listing must climb.