Molly Suds Baby Laundry Detergent
MaybeAn estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Molly Suds Baby Laundry Detergent is a Maybe.
- Flapen Score
- 50 / 100Top 25% of 2,472 Baby Products niches · +6 vs the category median of 4450
- Market size
- $497K/yr208K searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 65%top-5 click share · 3 brands · 9 sellers
Flapen Score
Molly Suds Baby Laundry Detergent against its category
The dotted line is the Baby Products average. Past it, Molly Suds Baby Laundry Detergent is stronger. Inside it, weaker.
Market
The Molly Suds Baby Laundry Detergent market on Amazon at a glance
Shoppers on Amazon United States searched for Molly Suds Baby Laundry Detergent 208K times last year and spent an estimated $497K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $497K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $497Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- molly suds baby laundry detergent60K searches a year
02 · Price
A sale here is worth $32.98.
Listings sell for $32.98 on average, from $17.58 to $73.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $32.98 that is $25K to $33K a year per listing.
- Average price
- $32.98inside the $15 to $100 sweet spot
- Price range
- $17.58–$73.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $25K–$33K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #33 within Diapering. It carries 1,259 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #33in Diapering
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 1,259per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Molly Suds Baby Laundry Detergent products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mollys Suds Baby Liquid Laundry Detergent | Removes Formula Poop & Spit-Up Stains | Extra Gentle for Infants Babies Toddlers (Fragrance Free 100 Loads)
- Price
- $24.89
- Rating
- 4.5/5
- Reviews
- 1,135
- Age
- 2y ago

Mollys Suds Baby Laundry Detergent Powder | Removes Formula Poop & Spit-Up Stains | Extra Gentle for Newborns (Fragrance Free)
- Price
- $24.61
- Rating
- 4.6/5
- Reviews
- 2,265
- Age
- 4y ago

Mollys Suds Baby Laundry Detergent Powder | Removes Formula Poop & Spit-Up Stains | Extra Gentle for Newborns (Sweet Baby Shea)
- Price
- $24.86
- Rating
- 4.6/5
- Reviews
- 2,265
- Age
- 4y ago

Esembly Cloth Diaper Cover - Reusable Swim Diaper Waterproof Breathable - Adjustable Outer Layer Over Absorbent Inner for Blowout Protection - Forget-me-not Size 1 (7-17lbs)
- Price
- $18.16
- Rating
- 4.8/5
- Reviews
- 619
- Age
- 3mo ago

Mollys Suds Baby Liquid Laundry Detergent | Removes Formula Poop & Spit-Up Stains | Extra Gentle for Infants Babies Toddlers (Fragrance Free 200 Loads)
- Price
- $37.14
- Rating
- 4.5/5
- Reviews
- 1,135
- Age
- 2y ago
Trending
estimated 90-day click momentum
Esembly Cloth Diaper Cover - Reusable Swim Diaper Waterproof Breathable - Adjustable Outer Layer Over Absorbent Inner for Blowout Protection - Forget-me-not Size 2 (18-35lbs)
- Price
- $18.33
- Rating
- 4.8/5
- Reviews
- 619
- Age
- 3mo ago

Esembly Cloth Diaper Cover - Reusable Swim Diaper Waterproof Breathable - Adjustable Outer Layer Over Absorbent Inner for Blowout Protection - Forget-me-not Size 1 (7-17lbs)
- Price
- $18.16
- Rating
- 4.8/5
- Reviews
- 619
- Age
- 3mo ago

Esembly Cloth Diaper Cover - Reusable Swim Diaper Waterproof Breathable - Adjustable Outer Layer Over Absorbent Inner for Blowout Protection - Mist Size 1 (7-17lbs)
- Price
- $17.58
- Rating
- 4.8/5
- Reviews
- 619
- Age
- 5y ago

Esembly Cloth Diaper Bundle Set - 3 Organic Cotton Absorbent Inners and 1 Waterproof Outer Diaper Cover - Reusable Washable Snap Closure Cloth Diapers - Size 1 (7-17lbs) Lattice
- Price
- $49.23
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 2y ago

Mollys Suds Baby Liquid Laundry Detergent | Removes Formula Poop & Spit-Up Stains | Extra Gentle for Infants Babies Toddlers (Fragrance Free 100 Loads)
- Price
- $24.89
- Rating
- 4.5/5
- Reviews
- 1,135
- Age
- 2y ago
Newest
by launch date
Esembly Cloth Diaper Cover - Reusable Swim Diaper Waterproof Breathable - Adjustable Outer Layer Over Absorbent Inner for Blowout Protection - Forget-me-not Size 1 (7-17lbs)
- Price
- $18.16
- Rating
- 4.8/5
- Reviews
- 619
- Age
- 3mo ago

Esembly Cloth Diaper Cover - Reusable Swim Diaper Waterproof Breathable - Adjustable Outer Layer Over Absorbent Inner for Blowout Protection - Forget-me-not Size 2 (18-35lbs)
- Price
- $18.33
- Rating
- 4.8/5
- Reviews
- 619
- Age
- 3mo ago

Esembly Cloth Diaper Inner - Organic Cotton Fitted Diaper- Soft Ultra-Absorbant Trim-Fitting Layer to Pair with Waterproof Outer for Blowout-Proof Diapering - 6-Pack Size 1 (7-17lbs)
- Price
- $73.23
- Rating
- 4.4/5
- Reviews
- 505
- Age
- 2y ago

Mollys Suds Baby Liquid Laundry Detergent | Removes Formula Poop & Spit-Up Stains | Extra Gentle for Infants Babies Toddlers (Fragrance Free 200 Loads)
- Price
- $37.14
- Rating
- 4.5/5
- Reviews
- 1,135
- Age
- 2y ago

Mollys Suds Baby Liquid Laundry Detergent | Removes Formula Poop & Spit-Up Stains | Extra Gentle for Infants Babies Toddlers (Sweet Baby Shea 200 Loads)
- Price
- $37.32
- Rating
- 4.5/5
- Reviews
- 1,135
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- Molly's Suds67%
- Esembly30%
- ATTITUDE3%
- Open — no brand owns it (0%)
Demand
Molly Suds Baby Laundry Detergent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Molly Suds Baby Laundry Detergent search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- molly suds baby laundry detergent60K/yr
- essembly cloth diaper25K/yr
- esembly24K/yr
- molly suds baby21K/yr
- cloth diaper detergent13K/yr
- molly suds laundry detergent baby16K/yr
- mollysuds baby laundry detergent12K/yr
- cloth diaper laundry detergent7K/yr
- mollys suds baby7K/yr
- essembly6K/yr
Reviews and returns
What reviews say buyers love and hate about Molly Suds Baby Laundry Detergent
We read the reviews and the return reasons for every product selling here.
“Leakage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Molly Suds Baby Laundry Detergent questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









