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Molly Suds Baby Laundry Detergent

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Molly Suds Baby Laundry Detergent is a Maybe.

Flapen Score
50
50 / 100
Top 25% of 2,472 Baby Products niches · +6 vs the category median of 44
Market size
$497K/yr208K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
65%top-5 click share · 3 brands · 9 sellers

Flapen Score

Molly Suds Baby Laundry Detergent against its category

The dotted line is the Baby Products average. Past it, Molly Suds Baby Laundry Detergent is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Molly Suds Baby Laundry Detergent market on Amazon at a glance

Shoppers on Amazon United States searched for Molly Suds Baby Laundry Detergent 208K times last year and spent an estimated $497K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $497K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
7.2%
Market size, estimated
$497Ka year
Peak month
January1.6× the quietest month
Top search term
molly suds baby laundry detergent60K searches a year

02 · Price

A sale here is worth $32.98.

Listings sell for $32.98 on average, from $17.58 to $73.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $32.98 that is $25K to $33K a year per listing.

Average price
$32.98inside the $15 to $100 sweet spot
Price range
$17.58–$73.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$25K–$33K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #33 within Diapering. It carries 1,259 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#33in Diapering
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,259per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Molly Suds Baby Laundry Detergent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 230%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Molly Suds Baby Laundry Detergent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Molly Suds Baby Laundry Detergent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • molly suds baby laundry detergent60K/yr
  • essembly cloth diaper25K/yr
  • esembly24K/yr
  • molly suds baby21K/yr
  • cloth diaper detergent13K/yr
  • molly suds laundry detergent baby16K/yr
  • mollysuds baby laundry detergent12K/yr
  • cloth diaper laundry detergent7K/yr
  • mollys suds baby7K/yr
  • essembly6K/yr

Reviews and returns

What reviews say buyers love and hate about Molly Suds Baby Laundry Detergent

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Cleaning”
15%of negative reviews mention “Leak-Proof”
0.7%of orders come back
“Leakage”
A buyer, on “Leak-Proof”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Molly Suds Baby Laundry Detergent questions

Answered from the same tracked data.