Minion Blanket
FailShoppers spend an estimated $29K a year here, so Minion Blanket is a Fail.
- Flapen Score
- 46 / 100Top 41% of 2,472 Baby Products niches · +2 vs the category median of 4446
- Market size
- $29K/yr68K searches / yr
- 90-day growth
- +44.0%search demand this quarter
- Competition
- 54%top-5 click share · 9 brands · 16 sellers
Flapen Score
Minion Blanket against its category
The dotted line is the Baby Products average. Past it, Minion Blanket is stronger. Inside it, weaker.
Market
The Minion Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Minion Blanket 68K times last year and spent an estimated $29K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- +44.0%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $29Ka year
- Peak month
- December5.3× the quietest month
- Top search term
- minion blanket46K searches a year
02 · Price
A sale here is worth $24.85.
Listings sell for $24.85 on average, from $12.40 to $47.73. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.85 that is $0 to $2K a year per listing.
- Average price
- $24.85inside the $15 to $100 sweet spot
- Price range
- $12.40–$47.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #7,055 within Bedding. It carries 2,372 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 20.6%
- Average rank
- #7,055in Bedding
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 2,372per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Minion Blanket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Illumination Lazy Minions Club Gray Blue Yellow and White Super Soft Toddler Blanket
- Price
- $17.09
- Rating
- 4.9/5
- Reviews
- 58
- Age
- 3y ago

Despicable Me 4 Minions Kids Bedding Super Soft Silk Touch Throw 40 in x 50 in (Officially Licensed Product) By Franco
- Price
- $14.35
- Rating
- 4.8/5
- Reviews
- 9,604
- Age
- 1y ago

Franco Kids Bedding Super Soft Plush Throw Blanket 46 in x 60 in Minions The Rise Of Gru
- Price
- $16.04
- Rating
- 4.8/5
- Reviews
- 9,604
- Age
- 5y ago

Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (6/7)
- Price
- $27.07
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 9mo ago

Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (4/5)
- Price
- $30.27
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Minions Throw Blanket Set - Bundle with Despicable Me Soft Blanket Plus Stickers More for Kids Adults Children | Cozy Despicable Me Minions Blanket 50 x 60
- Price
- $18.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (6/7)
- Price
- $27.07
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 9mo ago

Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (4/5)
- Price
- $30.27
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 9mo ago

INTIMO Despicable Me Mens Minions 1 In A Minion Raglan Sleep Pajama Set (Small)
- Price
- $40.18
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 4y ago

INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (XXS/XS)
- Price
- $36.90
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 8mo ago
Newest
by launch date
Minions Throw Blanket Set - Bundle with Despicable Me Soft Blanket Plus Stickers More for Kids Adults Children | Cozy Despicable Me Minions Blanket 50 x 60
- Price
- $18.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (2X/3X)
- Price
- $36.71
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 8mo ago

INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (XXS/XS)
- Price
- $36.90
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 8mo ago

INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (S/M)
- Price
- $41.74
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 8mo ago

Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (6/7)
- Price
- $27.07
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
16
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 94%
Open market
8%
- INTIMO36%
- Franco26%
- NoJo15%
- Minions5%
- Royal Boys5%
- Surreal Entertainment4%
- Open — no brand owns it (3 brands, 8%)
Demand
Minion Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
Search terms
Top Minion Blanket search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- minion blanket46K/yr
- minions blanket18K/yr
- minion blankets for kids5K/yr
Reviews and returns
What reviews say buyers love and hate about Minion Blanket
We read the reviews and the return reasons for every product selling here.
“It's very long without a lot of room on the inside - I think it is meant to be snug”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Minion Blanket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









