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Minion Blanket

Fail

Shoppers spend an estimated $29K a year here, so Minion Blanket is a Fail.

Flapen Score
46
46 / 100
Top 41% of 2,472 Baby Products niches · +2 vs the category median of 44
Market size
$29K/yr68K searches / yr
90-day growth
+44.0%search demand this quarter
Competition
54%top-5 click share · 9 brands · 16 sellers

Flapen Score

Minion Blanket against its category

The dotted line is the Baby Products average. Past it, Minion Blanket is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minion Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Minion Blanket 68K times last year and spent an estimated $29K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+44.0%
Conversion, latest week
1.7%
Market size, estimated
$29Ka year
Peak month
December5.3× the quietest month
Top search term
minion blanket46K searches a year

02 · Price

A sale here is worth $24.85.

Listings sell for $24.85 on average, from $12.40 to $47.73. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.85 that is $0 to $2K a year per listing.

Average price
$24.85inside the $15 to $100 sweet spot
Price range
$12.40–$47.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #7,055 within Bedding. It carries 2,372 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
20.6%
Average rank
#7,055in Bedding
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,372per listing
Listings tracked
27

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Minion Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

16

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

8%

  • Brand 136%
  • Brand 226%
  • Brand 315%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 8%)

Demand

Minion Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Minion Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minion blanket46K/yr
  • minions blanket18K/yr
  • minion blankets for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Minion Blanket

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
1.7%of orders come back
“It's very long without a lot of room on the inside - I think it is meant to be snug”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Minion Blanket questions

Answered from the same tracked data.