minion blanket
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.85avg listing price — sweet spot $15–$100
Price range
Great$12.40–$47.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Good+44.0%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,372.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 68K searches
According to Flapen's Amazon United States niche tracking, minion blanket is a $29K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
minion blanket market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $37K–$50K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #7,055
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 20.6%
- Avg brand age
- 38 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
16
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
8%
- INTIMO36%
- Franco26%
- NoJo15%
- Minions5%
- Royal Boys5%
- Surreal Entertainment4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
Top minion blanket search terms
- minion blanket46K/yr
- minions blanket18K/yr
- minion blankets for kids5K/yr
Top minion blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Illumination Lazy Minions Club Gray Blue Yellow and White Super Soft Toddler Blanket
NoJo$17.094.9★58 rev
Despicable Me 4 Minions Kids Bedding Super Soft Silk Touch Throw 40 in x 50 in (Officially Licensed Product) By Franco
Franco$14.354.8★9,604 rev
Franco Kids Bedding Super Soft Plush Throw Blanket 46 in x 60 in Minions The Rise Of Gru
Franco$16.044.8★9,604 rev
Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (6/7)
INTIMO$27.074.0★5 rev
Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (4/5)
INTIMO$30.274.0★5 rev
Newest
by launch date
Minions Throw Blanket Set - Bundle with Despicable Me Soft Blanket Plus Stickers More for Kids Adults Children | Cozy Despicable Me Minions Blanket 50 x 60
Minions$18.240 rev
INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (2X/3X)
INTIMO$36.7114 rev
INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (XXS/XS)
INTIMO$36.9014 rev
INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (S/M)
INTIMO$41.7414 rev
Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (6/7)
INTIMO$27.075 rev
Trending
90-day click momentumMinions Throw Blanket Set - Bundle with Despicable Me Soft Blanket Plus Stickers More for Kids Adults Children | Cozy Despicable Me Minions Blanket 50 x 60
Minions$18.240.0★
Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (6/7)
INTIMO$27.074.0★
Minions Bob Wearable Blanket Kids Hooded Sweatshirt Loungewear (4/5)
INTIMO$30.274.0★
INTIMO Despicable Me Mens Minions 1 In A Minion Raglan Sleep Pajama Set (Small)
INTIMO$40.184.6★
INTIMO Minions Costume Adult Fleece Oversized Blanket Hoodie Pajama Loungewear (XXS/XS)
INTIMO$36.904.8★
What buyers say about minion blanket
What buyers praise and complain about, mined from review topics.What buyers love
“And the quality of the hoodie is perfect”
“Great size for them”
“warm”
“comfy”
“Soft, warm, and kid-approved: The polyester fleece is comfortable enough that my son actively prefers using it over other blankets”
“Just as described”
“Great value for the price”
“design is exactly how its supposed to look”
“Love the color”
“The fleece material feels great”
What buyers complain about
“It's very long without a lot of room on the inside - I think it is meant to be snug”
“Poor quality”
“Item showed up with a rip”
“Material Is Thin”
“it has started to leak”
“the shoulder straps are a little off my shoulders”
“Material Is Thin”
“It's very long without a lot of room on the inside - I think it is meant to be snug”
“it had a few lint balls on the trim”
Top return reasons
Common questions
- Is minion blanket profitable to sell on Amazon United States?
- The niche generates $29K/yr across 27 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +44.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the minion blanket niche?
- 9 brands and 16 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in minion blanket?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Product Condition. The return rate is 1.7%.
- When does demand for minion blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the minion blanket niche?
- Listings span $12.40–$47.73; the average listing price is $24.85 (sweet spot $15–$100). The average incumbent carries 2,372 reviews — the moat a new listing must climb.