mini potty
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.31avg listing price — sweet spot $15–$100
Price range
Great$10.44–$44.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay$138K$138K/yr · 80K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,202.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mini potty is a $138K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug. Verdict: Skip it — 38/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
mini potty market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $105K–$132K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 33%
- Out of stock
- 4.5%
- Avg brand age
- 39 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
19
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
3%
- Ingenuity49%
- BabyBjörn22%
- CoComelon14%
- Jool Baby6%
- Tiny Undies4%
- Bright Starts2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top mini potty search terms
- summer potty training toilet16K/yr
- mini potty11K/yr
- baby bjorn smart potty6K/yr
- summer potty6K/yr
- musical potty training toilet6K/yr
- cocomelon potty5K/yr
- cocomelon potty training toilet6K/yr
- summer infant potty4K/yr
- my size potty2K/yr
- flushing potty training toilet3K/yr
Top mini potty products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ingenuity My Size Potty Pro 2-in-1 Potty Training Toilet Floor Potty with Removable Potty Seat for Standard Toilets Realistic Flushing Sound For Toddlers Ages 18+ months Up to 50 lb
Ingenuity$23.104.5★8,167 rev
Ingenuity My Size Potty Pro in Pink Infant Potty Training Toilet Lifelike Flushing Sound for Ages 18 Months Up to 50 Pounds
Ingenuity$24.504.6★2,514 rev
Sunny Days Entertainment CoComelon Musical Transition Potty Trainer
CoComelon$27.454.6★1,257 rev
BabyBjrn Smart Potty Deep Green/White
BabyBjörn$25.264.7★7,830 rev
Jool Baby Real Feel 2-in-1 Potty with Wipes Storage Flushing Sounds & Disposable Liners - Realistic Toilet - Easy to Clean & Assemble (Gray)
Jool Baby$35.144.7★10,111 rev
Newest
by launch date
CoComelon Soft Potty Training Seat with Storage Hook Toddlers 12M+
CoComelon$10.44781 rev
Bright Starts Disney Junior Minnie Mouse My Size Potty Training Toilet Toddler Potty Chair with Flushing & Cheering Sounds Removable Seat with Splash Guard & Handles Ages 18+ Months Up to 50 lbs
Bright Starts$30.47973 rev
Fisher-Price 2-N-1 Toddler Toilet Cheer for Me! Potty Training Seat with Sounds and Phrases and Removable Potty Ring
Fisher-Price$24.62148 rev
The Baby Potty - Mini Potty | Early Potty Training | Elimination Communication | Portable & Lightweight | Promote Independence | Child Training Toilet (Sage Green)
Tiny Undies$25.27348 rev
Ingenuity Prepare to Potty 3-in-1 System - Potty Training Toilet Topper Step Stool Easy Setup for Toddlers Ages 18 Months+
Ingenuity$20.73906 rev
Trending
90-day click momentum
Jool Baby Real Feel 2-in-1 Potty with Wipes Storage Flushing Sounds & Disposable Liners - Realistic Toilet - Easy to Clean & Assemble (Sage)
Jool Baby$36.684.7★
BabyBjrn Smart Potty Deep Green/White
BabyBjörn$25.264.7★
Bright Starts Disney Junior Minnie Mouse My Size Potty Training Toilet Toddler Potty Chair with Flushing & Cheering Sounds Removable Seat with Splash Guard & Handles Ages 18+ Months Up to 50 lbs
Bright Starts$30.474.6★
The Baby Potty - Mini Potty | Early Potty Training | Elimination Communication | Portable & Lightweight | Promote Independence | Child Training Toilet (Sage Green)
Tiny Undies$25.274.7★
Ingenuity Prepare to Potty 3-in-1 System - Potty Training Toilet Topper Step Stool Easy Setup for Toddlers Ages 18 Months+
Ingenuity$20.734.6★
What buyers say about mini potty
What buyers praise and complain about, mined from review topics.What buyers love
“help to get it all clean”
“Good size”
“Good quality, all it needs is a rinse”
“Easy to use”
“Worth it”
“Great for potty training”
“Sturdy construction”
“make colute flushing sound”
“looks just like the photos”
“lightweight and easy to clean”
What buyers complain about
“Its small”
“Not the quality expected”
“Not sturdy”
“Not exactly toddler friendly”
“Difficult to clean”
“leaks everywhere”
“it looked used”
“this does not work”
“it comes apart”
“Cheap materials”
Top return reasons
Common questions
- Is mini potty profitable to sell on Amazon United States?
- The niche generates $138K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the mini potty niche?
- 8 brands and 19 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in mini potty?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.9%.
- When does demand for mini potty peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the mini potty niche?
- Listings span $10.44–$44.65; the average listing price is $26.31 (sweet spot $15–$100). The average incumbent carries 4,202 reviews — the moat a new listing must climb.