Mini Crib Mattress Protector
FailThe top 5 products take 82% of clicks, so Mini Crib Mattress Protector is a Fail.
- Flapen Score
- 40 / 100Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 4440
- Market size
- $226K/yr108K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 82%top-5 click share · 8 brands · 11 sellers
Flapen Score
Mini Crib Mattress Protector against its category
The dotted line is the Baby Products average. Past it, Mini Crib Mattress Protector is stronger. Inside it, weaker.
Market
The Mini Crib Mattress Protector market on Amazon at a glance
Shoppers on Amazon United States searched for Mini Crib Mattress Protector 108K times last year and spent an estimated $226K. The top 5 brands take 94% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 9.7%
- Market size, estimated
- $226Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- mini crib mattress protector69K searches a year
02 · Price
A sale here is worth $21.73.
Listings sell for $21.73 on average, from $8.29 to $78.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $21.73 that is $22K to $27K a year per listing.
- Average price
- $21.73inside the $15 to $100 sweet spot
- Price range
- $8.29–$78.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $22K–$27K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Bedding. It carries 6,956 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Bedding
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 6,956per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Mini Crib Mattress Protector products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
11
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
4%
- Brand 134%
- Brand 232%
- Brand 322%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (2 brands, 4%)
Demand
Mini Crib Mattress Protector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Mini Crib Mattress Protector search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini crib mattress protector69K/yr
- mini crib mattress cover12K/yr
- mini crib mattress pad11K/yr
- waterproof mini crib mattress protector9K/yr
- mini crib waterproof mattress protector7K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Crib Mattress Protector
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Crib Mattress Protector questions
Answered from the same tracked data.









