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Mini Crib Mattress

Fail

Demand is soft, at -12.5% this quarter, so Mini Crib Mattress is a Fail.

Flapen Score
44
44 / 100
Ranks 1,202 of 2,472 Baby Products niches · on the category median
Market size
$1.5M/yr580K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
61%top-5 click share · 12 brands · 18 sellers

Flapen Score

Mini Crib Mattress against its category

The dotted line is the Baby Products average. Past it, Mini Crib Mattress is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Crib Mattress market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Crib Mattress 580K times last year and spent an estimated $1.5M. The top 5 brands take 77% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 580K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
580K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
3.9%
Market size, estimated
$1.5Ma year
Peak month
July1.4× the quietest month
Top search term
mini crib mattress478K searches a year

02 · Price

A sale here is worth $64.85.

Listings sell for $64.85 on average, from $26.28 to $179.22. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $64.85 that is $65K to $81K a year per listing.

Average price
$64.85inside the $15 to $100 sweet spot
Price range
$26.28–$179.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$65K–$81K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #42 within Bedding. It carries 2,659 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
6.8%
Average rank
#42in Bedding
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,659per listing
Listings tracked
17

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Mini Crib Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

18

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

17%

  • Brand 136%
  • Brand 221%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (6 brands, 17%)

Demand

Mini Crib Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Holiday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mini Crib Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini crib mattress478K/yr
  • breathable mini crib mattress10K/yr
  • small crib mattress9K/yr
  • 38x24 crib mattress7K/yr
  • organic mini crib mattress7K/yr
  • mini crib matress7K/yr
  • graco mini crib mattress6K/yr
  • 38 x 24 crib mattress6K/yr
  • 24x38 crib mattress5K/yr
  • mini mattress for crib6K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Crib Mattress

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
5.4%of orders come back
“Did not fit”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mini Crib Mattress questions

Answered from the same tracked data.