Mini Crib Mattress
FailDemand is soft, at -12.5% this quarter, so Mini Crib Mattress is a Fail.
- Flapen Score
- 44 / 100Ranks 1,202 of 2,472 Baby Products niches · on the category median44
- Market size
- $1.5M/yr580K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 18 sellers
Flapen Score
Mini Crib Mattress against its category
The dotted line is the Baby Products average. Past it, Mini Crib Mattress is stronger. Inside it, weaker.
Market
The Mini Crib Mattress market on Amazon at a glance
Shoppers on Amazon United States searched for Mini Crib Mattress 580K times last year and spent an estimated $1.5M. The top 5 brands take 77% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 580K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 580K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $1.5Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- mini crib mattress478K searches a year
02 · Price
A sale here is worth $64.85.
Listings sell for $64.85 on average, from $26.28 to $179.22. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $64.85 that is $65K to $81K a year per listing.
- Average price
- $64.85inside the $15 to $100 sweet spot
- Price range
- $26.28–$179.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $65K–$81K
- Returns
- 5.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #42 within Bedding. It carries 2,659 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 6.8%
- Average rank
- #42in Bedding
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 2,659per listing
- Listings tracked
- 17
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Mini Crib Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
18
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
17%
- Brand 136%
- Brand 221%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 66%
- Open — no brand owns it (6 brands, 17%)
Demand
Mini Crib Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Mini Crib Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini crib mattress478K/yr
- breathable mini crib mattress10K/yr
- small crib mattress9K/yr
- 38x24 crib mattress7K/yr
- organic mini crib mattress7K/yr
- mini crib matress7K/yr
- graco mini crib mattress6K/yr
- 38 x 24 crib mattress6K/yr
- 24x38 crib mattress5K/yr
- mini mattress for crib6K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Crib Mattress
We read the reviews and the return reasons for every product selling here.
“Did not fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Crib Mattress questions
Answered from the same tracked data.









