Millie Moon Wipes

Shoppers searched for this 630K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

630K

Growth, 90 days vs prior 90

+24.4%

Conversion, latest week

6.2%

Market size, estimated

$1.2Ma year

Peak month

October4.1× the quietest month

Top search term

hello bello wipes285K searches a year

Listings sell for $30.68 on average, from $14.94 to $40.78. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $30.68 that is $77K to $92K a year per listing.

Average price

$30.68inside the $15 to $100 sweet spot

Price range

$14.94–$40.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,500–3,000

Revenue per listing a year

$77K–$92K

Returns

0.3%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Diapering. It carries 11,315 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

88%

Out of stock, average day

0.0%

Average rank

#138in Diapering

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

11,315per listing

Listings tracked

17

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

12Amazon's first-year sales bar

Average brand age

54 months